Scaling 250,000 Neighborhoods: Enterprise SEO at Apartments.com w/ Zach Chahalis

Zach Chahalis, VP of SEO at Apartments.com, joins Ross Hudgens for a deep dive into the high-stakes world of real estate SEO—where listings change daily, pages balloon into the hundreds of thousands, and competition is cutthroat across every SERP. They explore how Zach’s team manages SEO at scale, including 75+ site migrations, advanced internal linking via entity modeling, and custom AI agents built to streamline content operations. From avoiding redirect chains to handling rental “orphan pages,” this episode is packed with hard-earned lessons for SEOs working at enterprise scale. Plus: duplicate content, the future of AI search in real estate, and why your site should never go through a migration before Black Friday. Show Notes 0:08 – Zach’s role at Apartments.com and SEO in high-competition markets 1:00 – Biggest pitfalls in site migrations: communication and redirect logic 2:00 – Why bad redirect chains are like sending mail to your old address 3:39 – What to expect from tra...