Podcast
Content, Briefly
Hosted by Superpath · EN
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
53episodes
Episodes
Newest firstAll episodes
Think Like a Broadcaster with Ronnie Higgins
2d ago00:42:28Tap to summarizeRonnie and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if broadcasting shaped content marketing instead of publishing?Alex and Ronnie talk about the core ideas in the article and then chat through how how Alex should apply them at Superpath.This episode is sponsored by Venngage.Take the report nobody finished reading and turn it into the thing people share.For this month only, take 30% off any Venngage plan with code SUPERPATH30, at venngage.com.
Transcribe →Should you build your own productivity tool?
1w ago00:27:20Tap to summarizeThere's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once.Alex, Eric, and Ruth try to draw the line on when it's worth it to vibe code your own custom productivity app and when you need to just use an out-of-the-box tool and get back to doing the real work.This episode is sponsored by Wistia.Most content marketers don't struggle to create great content, they struggle to get more value from it. That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.
Transcribe →Can you actually get your company posting?
2w ago00:40:58Tap to summarizeJimmy wrote an article about how to operationalize people following people. In this episode we chat about the employee advocacy program he’s building at Miro and Eric, Ruth, and Alex share their own experiences trying to empower employees to write content. This episode is sponsored by Wistia.Most content marketers don't struggle to create great content, they struggle to get more value from it. That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.
Transcribe →Writers in a video-first world?
3w ago00:43:52Tap to summarizeSeven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers.This episode is sponsored by Wistia.Most content marketers don't struggle to create great content, they struggle to get more value from it. That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.
Transcribe →Superpath Q2 2026 Quarterly Update and AMA
Jul 800:24:37Tap to summarizeThis is Alex’s quarterly update solo episode on all things Superpath. In our second quarterly State of Superpath, Alex runs through what’s happened in Superpath this quarter, from the new member hub and Change My Mind to a big podcast reset landing in a few weeks. Then he takes questions from Pro members on the future of content marketing, the directory, and how we decide what to build next. This episode is sponsored by Wistia. Follow Alex Hilleary on LinkedIn
Transcribe →Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan
Jun 2900:39:28Tap to summarizeMost of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeable stat is quietly wrecking your credibility, right as AI makes fake data and made-up quotes easy to produce.She lays out what actually separates research from fact-checking, why the synthesis step matters more than the data you collect, and why being just 10% more rigorous than everyone else compounds into an obvious edge within a year. This episode is sponsored by beehiiv.Superpath members get 30% off with SUPERPATH30 Read Tanaaz’s piece on B2B research Follow Tanaaz Khan on LinkedIn Follow Rachel Bicha on LinkedIn Website: http://tanaazkhan.com/ Newsletter: https://thecontentloop.beehiiv.com/
Transcribe →We Are Worth More Than Our .md Files
Jun 2400:34:11Tap to summarizeIn this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?!. Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, and Jimmy Daly is not sure he wants to spend his. The skills he's been building in Claude Code are doing real work for him at Miro, and they're also the closest thing he has to a portable record of what makes him good at his job. Jimmy Daly and Eric Doty work through whether sharing those .md files is generosity or giving away the car keys, and what the Lightroom preset market in photography can tell us about where this might land. This episode is sponsored by beehiiv.Superpath members get 30% off with SUPERPATH30 The central post for the discussion: We are worth more than our .md files. Right? Right?! Follow Eric Doty on LinkedIn Follow Jimmy Daly on LinkedIn
Transcribe →Brand mentions, backlinks, and AI search with Gordon Meagher
Jun 1700:27:35Tap to summarizeChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe. Alex sits down with Gordon to talk about how link building actually works in the LLM era, why a brand mention on a third-party citing source can matter more than the link itself, and what real user behavior looks like once people start shortlisting in ChatGPT and validating on Google. Follow Alex Hilleary on LinkedIn Follow Gordon Meagher on LinkedIn Learn more about uSERP
Transcribe →Content Marketing from a Blank Canvas
Jun 1000:35:55Tap to summarizeIf you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us are still carrying, and what changes when every SME can spin up their own LinkedIn content. Eric and Chloe also bring in takes from the Superpath community, including a sharp reframe from Ronnie Higgins on what content looks like when you think like a broadcaster. This episode is sponsored by beehiiv.Superpath members get 30% off with SUPERPATH30 Jimmy’s article that was referenced – Expand and Contract: The Reason Why "Job Hopping" Is a Great Career Move Follow Eric Doty on LinkedIn Follow Chloe Thompson on LinkedIn
Transcribe →Be the one who actually cares about content
Jun 300:29:25Tap to summarizeAn okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely good. Eric Doty and Chloe Thompson make the case for being the person on your team who actually cares about quality, and what that argument sounds like when you're pitching budget to a CFO instead of a fellow content nerd This episode is sponsored by beehiiv.Superpath members get 30% off with SUPERPATH30 Chloe’s LinkedIn post on caring about quality Eric's newsletter, on the argument against taste Follow Eric Doty on LinkedIn Follow Chloe Thompson on LinkedIn
Transcribe →