Podcast
Content, Briefly
Hosted by Superpath · EN
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
50episodes
Episodes
Newest firstAll episodes
Writers in a video-first world?
2d ago00:43:52Tap to summarizeSeven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers.This episode is sponsored by Wistia.Most content marketers don't struggle to create great content, they struggle to get more value from it. That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.
Transcribe →Superpath Q2 2026 Quarterly Update and AMA
1w ago00:24:37Tap to summarizeThis is Alex’s quarterly update solo episode on all things Superpath. In our second quarterly State of Superpath, Alex runs through what’s happened in Superpath this quarter, from the new member hub and Change My Mind to a big podcast reset landing in a few weeks. Then he takes questions from Pro members on the future of content marketing, the directory, and how we decide what to build next. This episode is sponsored by Wistia. Follow Alex Hilleary on LinkedIn
Transcribe →Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan
2w ago00:39:28Tap to summarizeMost of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeable stat is quietly wrecking your credibility, right as AI makes fake data and made-up quotes easy to produce.She lays out what actually separates research from fact-checking, why the synthesis step matters more than the data you collect, and why being just 10% more rigorous than everyone else compounds into an obvious edge within a year. This episode is sponsored by beehiiv.Superpath members get 30% off with SUPERPATH30 Read Tanaaz’s piece on B2B research Follow Tanaaz Khan on LinkedIn Follow Rachel Bicha on LinkedIn Website: http://tanaazkhan.com/ Newsletter: https://thecontentloop.beehiiv.com/
Transcribe →We Are Worth More Than Our .md Files
3w ago00:34:11Tap to summarizeIn this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?!. Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, and Jimmy Daly is not sure he wants to spend his. The skills he's been building in Claude Code are doing real work for him at Miro, and they're also the closest thing he has to a portable record of what makes him good at his job. Jimmy Daly and Eric Doty work through whether sharing those .md files is generosity or giving away the car keys, and what the Lightroom preset market in photography can tell us about where this might land. This episode is sponsored by beehiiv.Superpath members get 30% off with SUPERPATH30 The central post for the discussion: We are worth more than our .md files. Right? Right?! Follow Eric Doty on LinkedIn Follow Jimmy Daly on LinkedIn
Transcribe →Brand mentions, backlinks, and AI search with Gordon Meagher
4w ago00:27:35Tap to summarizeChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe. Alex sits down with Gordon to talk about how link building actually works in the LLM era, why a brand mention on a third-party citing source can matter more than the link itself, and what real user behavior looks like once people start shortlisting in ChatGPT and validating on Google. Follow Alex Hilleary on LinkedIn Follow Gordon Meagher on LinkedIn Learn more about uSERP
Transcribe →Content Marketing from a Blank Canvas
Jun 1000:35:55Tap to summarizeIf you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us are still carrying, and what changes when every SME can spin up their own LinkedIn content. Eric and Chloe also bring in takes from the Superpath community, including a sharp reframe from Ronnie Higgins on what content looks like when you think like a broadcaster. This episode is sponsored by beehiiv.Superpath members get 30% off with SUPERPATH30 Jimmy’s article that was referenced – Expand and Contract: The Reason Why "Job Hopping" Is a Great Career Move Follow Eric Doty on LinkedIn Follow Chloe Thompson on LinkedIn
Transcribe →Be the one who actually cares about content
Jun 300:29:25Tap to summarizeAn okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely good. Eric Doty and Chloe Thompson make the case for being the person on your team who actually cares about quality, and what that argument sounds like when you're pitching budget to a CFO instead of a fellow content nerd This episode is sponsored by beehiiv.Superpath members get 30% off with SUPERPATH30 Chloe’s LinkedIn post on caring about quality Eric's newsletter, on the argument against taste Follow Eric Doty on LinkedIn Follow Chloe Thompson on LinkedIn
Transcribe →Content Marketing Isn’t Just for Robots, with Ryan Sargent
May 2700:31:46Tap to summarizeThis episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog. In this episode, Rachel is joined by Ryan Sargent to talk about his recent post for the Art of Content blog, Content Marketing Isn't Just for Robots. Ryan's argument: AI writers are now good enough to do most SEO and AEO work, so content marketers should stop trying to out-write the machine and start doing the work only humans can do. He has an analogy for it that he came up with at Costco. Some marketers are reacting by piling caviar on $50 hot dogs nobody wants to buy. Others are eating a thousand mediocre ones and getting their cardiologist rich. Ryan thinks the move is to let the machine make the hot dogs and spend the freed-up time on Michelin star dessert. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. Ryan’s article Content marketing isn’t just for robots on the Art of Content. Follow Rachel Bicha on LinkedIn Follow Ryan Sargent on LinkedIn
Transcribe →Jimmy’s Three Glorious Months in Product Marketing
May 2000:39:42Tap to summarizeIn this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer.Jimmy got three months as a product marketer at Reforge before the company got acquired, and it shifted how he thinks about content's place in a business. Product marketing sits closer to the money, closer to the team, and closer to the work that gets celebrated internally. Jimmy walks through what surprised him, why product marketers usually earn more, and the lessons content marketers can steal to get more internal pull. Chloe pushes back on where the line between the two roles should sit. Eric has a story about pitching new positioning to a sales team that flat out didn't buy it. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. The central post for the discussion: 3 Things AI Has Changed About Content Marketing That Aren't Going Back Follow Jimmy Daly on LinkedIn Follow Chloe Thompson on LinkedIn Follow Eric Doty on LinkedIn
Transcribe →Your Employees Are Your AI Search Strategy with Kaleigh Moore
May 1300:35:05Tap to summarizeIn this episode, Eric is joined by Kaleigh Moore to talk about her recent post, Your Employees Are Untapped AI Search Potential.The company blog sits at the bottom of the LLM trust hierarchy. Third-party mentions sit at the top. Most B2B teams are still pouring budget into the layer LLMs trust least. Kaleigh Moore, a former Forbes journalist who now works full-time on AI search strategy, has a framework for fixing it called the Source Signal Stack. She makes the case that employee subject matter experts on LinkedIn are the most overlooked AEO move available, and that employee advocacy and AEO should be the same program rather than two separate ones. Plus why LinkedIn newsletters might become a real AEO surface. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. The central post for the discussion: Your Employees Are Untapped AI Search Potential Follow Kaleigh Moore on LinkedIn Follow Eric Doty on LinkedIn Subscribe to Kaleigh's newsletter, Context Window Visit kaleighmoore.com
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