Podcast
Content, Briefly
Hosted by Superpath · EN
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
54episodes
Episodes
Newest firstAll episodes
Chasing Shiny Objects
Mar 2500:27:32Tap to summarizeIn this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity?The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies.From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into how to respond when your CEO sends a Slack message about the latest trend, why monitoring competitors can be more useful than copying them, and the difference between chasing a tactic and investing in a legitimate channel.The conversation wraps with three grounding principles: trust the strategy you already have, prioritize owned channels over borrowed ones, and invest in foundational content that outlasts any single tool.This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Ty on LinkedIn: https://www.linkedin.com/in/tylermagnin/Follow Krista on LinkedIn: https://www.linkedin.com/in/kristadoyle5/Ty's post on Reddit and AEO: https://www.linkedin.com/posts/tylermagnin_reddit-isnt-as-important-for-aeo-as-everyone-activity-7440049395347357696-T-rB************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Chasing Shiny Objects
Mar 2500:27:31Tap to summarizeIn this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies. From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into how to respond when your CEO sends a Slack message about the latest trend, why monitoring competitors can be more useful than copying them, and the difference between chasing a tactic and investing in a legitimate channel. The conversation wraps with three grounding principles: trust the strategy you already have, prioritize owned channels over borrowed ones, and invest in foundational content that outlasts any single tool. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Ty on LinkedIn: https://www.linkedin.com/in/tylermagnin/Follow Krista on LinkedIn: https://www.linkedin.com/in/kristadoyle5/Ty's post on Reddit and AEO: https://www.linkedin.com/posts/tylermagnin_reddit-isnt-as-important-for-aeo-as-everyone-activity-7440049395347357696-T-rB ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Why Most Content Marketing Reporting Is a Waste of Time
Mar 2000:34:52Tap to summarizeIn this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead.This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in.Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from how paid marketers already think — grouping content by publish date and measuring against realistic time-to-results benchmarks rather than obsessing over yesterday's keyword rankings.The conversation also dives into the declining traffic reality most content teams are facing, why competitive benchmarking often does more harm than good, and Brad's skepticism around LLM optimization as a standalone tactic. Plus, Alex puts Brad on the spot with a live Superpath strategy exercise — walking through how Brad would set up goals, choose topics, and measure success for a content marketing community starting from scratch.This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.************************Useful Links:Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Follow Brad on LinkedIn: https://www.linkedin.com/in/bsmarketer/ Read Brad's article: https://www.linkedin.com/pulse/why-most-reporting-waste-time-how-fix-cohort-based-analysis-smith-ipbyc/ uSERP: https://userp.io************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Why Most Content Marketing Reporting Is a Waste of Time
Mar 2000:34:51Tap to summarizeIn this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in. Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from how paid marketers already think — grouping content by publish date and measuring against realistic time-to-results benchmarks rather than obsessing over yesterday's keyword rankings. The conversation also dives into the declining traffic reality most content teams are facing, why competitive benchmarking often does more harm than good, and Brad's skepticism around LLM optimization as a standalone tactic. Plus, Alex puts Brad on the spot with a live Superpath strategy exercise — walking through how Brad would set up goals, choose topics, and measure success for a content marketing community starting from scratch. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Follow Brad on LinkedIn: https://www.linkedin.com/in/bsmarketer/ Read Brad's article: https://www.linkedin.com/pulse/why-most-reporting-waste-time-how-fix-cohort-based-analysis-smith-ipbyc/ uSERP: https://userp.io ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Where to Find the Best Content Ideas
Mar 900:39:15Tap to summarizeIn this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from?Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal sources they rely on most, from lurking obsessively on company Slack channels to mining sales calls, customer success conversations, support tickets, and product usage data. They dig into why talking to customers (or at least listening to their calls) teaches you more than months of ICP research, and how tools like Fathom and Gong are making it easier to do meta-analysis across transcripts at scale.The conversation also covers external idea sources — private communities, industry publications, and strategic LinkedIn feed curation — before shifting to their personal ideation processes. Chloe shares how she balances keyword lists with a running idea bank, while Eric reveals a clever Slack automation hack that builds internal visibility for the content calendar and invites ideas from across the company. It's a practical, honest look at how to fill your content calendar with ideas that actually resonate.This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.************************Useful Links:Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Where to Find the Best Content Ideas
Mar 900:39:14Tap to summarizeIn this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from? Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal sources they rely on most, from lurking obsessively on company Slack channels to mining sales calls, customer success conversations, support tickets, and product usage data. They dig into why talking to customers (or at least listening to their calls) teaches you more than months of ICP research, and how tools like Fathom and Gong are making it easier to do meta-analysis across transcripts at scale. The conversation also covers external idea sources — private communities, industry publications, and strategic LinkedIn feed curation — before shifting to their personal ideation processes. Chloe shares how she balances keyword lists with a running idea bank, while Eric reveals a clever Slack automation hack that builds internal visibility for the content calendar and invites ideas from across the company. It's a practical, honest look at how to fill your content calendar with ideas that actually resonate. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. ************************ Useful Links: Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Superpath Q1 2026 Quarterly Update and AMA
Mar 400:26:56Tap to summarizeIn this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from the community.Alex recaps his first three months since acquiring SuperPath from Jimmy Daly, walking through the numbers, the launch of curated one-on-one matching, member-led Spaces, and LinkedIn challenges that are already landing members new opportunities.The episode also features an AMA with questions from Pro members, covering everything from why Alex chose a community product over software, how he's thinking about churn and early retention, his community philosophy around respecting members' time, and what's surprised him most about the Superpath community so far.This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.************************Useful Links:Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Read Alex's intro post: https://www.superpath.co/blog/its-great-to-meet-youStart your free 30-day trial: https://superpath.io************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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Superpath Q1 2026 Quarterly Update and AMA
Mar 400:26:55Tap to summarizeIn this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from the community. Alex recaps his first three months since acquiring SuperPath from Jimmy Daly, walking through the numbers, the launch of curated one-on-one matching, member-led Spaces, and LinkedIn challenges that are already landing members new opportunities. The episode also features an AMA with questions from Pro members, covering everything from why Alex chose a community product over software, how he's thinking about churn and early retention, his community philosophy around respecting members' time, and what's surprised him most about the Superpath community so far. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package. ************************ Useful Links: Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Read Alex's intro post: https://www.superpath.co/blog/its-great-to-meet-youStart your free 30-day trial: https://superpath.io ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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The Art of Content: Did We Lose the Plot with Blogs?
Feb 2700:22:49Tap to summarizeIn this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory.They dig into Rachel's provocative first post, "I think we lost the plot about blogging," and explore how blogs went from spaces for genuine connection and ideas to SEO-driven content machines. Rachel breaks down how the skyscraper era, the gamification of metrics, and now AI have eroded the implicit trust between writer and reader — and why the problem was never really about length.The conversation also covers why Rachel chose a blog over a newsletter, what it means to step outside the pressure to monetize everything, and whether the original spirit of blogging can make a comeback. It's a thoughtful look at what we lost, what we're craving, and how content marketers can bring meaning back to the work.Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.************************Useful Links:Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/The Art of Content: https://theartofcontent.blog/Rachel's post: https://theartofcontent.blog/2026/01/16/i-think-we-lost-the-plot-about-blogging/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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The Art of Content: Did We Lose the Plot with Blogs?
Feb 2700:22:48Tap to summarizeIn this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory. They dig into Rachel's provocative first post, "I think we lost the plot about blogging," and explore how blogs went from spaces for genuine connection and ideas to SEO-driven content machines. Rachel breaks down how the skyscraper era, the gamification of metrics, and now AI have eroded the implicit trust between writer and reader — and why the problem was never really about length. The conversation also covers why Rachel chose a blog over a newsletter, what it means to step outside the pressure to monetize everything, and whether the original spirit of blogging can make a comeback. It's a thoughtful look at what we lost, what we're craving, and how content marketers can bring meaning back to the work. Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months. ************************ Useful Links: Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/The Art of Content: https://theartofcontent.blog/Rachel's post: https://theartofcontent.blog/2026/01/16/i-think-we-lost-the-plot-about-blogging/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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