Podcast
Content Decoded
Hosted by ThoughtCred · EN
Content Decoded reverse-engineers the content strategies behind AI's fastest-growing companies. Each episode breaks down how leading AI founders and teams built enterprise credibility, influenced buyer behavior, and converted technical insights into customer momentum—all through public data, proven frameworks, and replicable tactics.
No fluff. No generic AI content takes. Just the systems, messaging, and sales enablement that actually moved the needle for companies like Anthropic, OpenAI, Harvey, and beyond.
For: Series A AI founders, enterprise GTM leaders, and anyone selling to Fortune 500.
What You'll Learn: How to position AI products to enterprises, content that influences procurement decisions, frameworks that resonate with skeptical buyers, and the sales enablement tactics that shorten deal cycles.
4episodes
Episodes
Newest firstAll episodes
Cohere's Vertical Authority: How Going Deep Beats Going Broad in Enterprise
Oct 1600:15:00Tap to summarizeCohere figured out what most founders miss: winning big enterprise deals isn't about being the best—it's about being the only solution for one specific buyer's nightmare. While OpenAI and Anthropic talked general-purpose AI, Cohere went narrow and deep. They positioned as the only AI company that truly understands enterprise implementation complexity. In this episode, we break down exactly how Cohere built vertical authority through multi-buyer content strategy, case studies as sales tools, founder positioning, and strategic partnerships. They're closing larger deals than competitors with bigger marketing budgets. Here's why—and how to replicate it
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Mistral AI's Contrarian Play: How Challengers Win by Positioning Against Market Leaders
Oct 1600:16:26Tap to summarizeMistral didn't try to out-OpenAI OpenAI. They did something smarter, they positioned against it. While OpenAI built closed systems, Mistral owned independence and optionality: the enterprise fears OpenAI actively refuses to address. In this episode, we break down how Mistral became the credible alternative through open-source positioning, community credibility, and strategic funding announcements. We're talking GitHub visibility, developer evangelism, geopolitical angles, and how funding narratives become sales tools. If you're a Series A challenger competing against an incumbent, this is how you actually win.
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OpenAI's Enterprise Dominance: From Consumer Hype to Infrastructure Standard
Oct 1600:18:23Tap to summarizeOpenAI mastered something 90% of AI companies fail at: they made ChatGPT feel like the enterprise baseline before alternatives even existed. Sam Altman didn't just build a product—he built a narrative. In this episode, we break down how OpenAI controlled the entire enterprise conversation through strategic announcements, founder branding, and press relationships. We're talking timing, messaging, and the specific plays that made enterprises feel like they were falling behind. If you're positioning your product as essential infrastructure, this is the blueprint.
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The Anthropic Playbook: How Trust Became Their Competitive Moat
Oct 1600:20:40Tap to summarizeAnthropic did something most AI companies get wrong. They didn't compete on features or speed—they competed on what enterprises actually care about: trust. In this maiden episode, we break down exactly how Anthropic turned a technical framework into a sustainable competitive advantage in enterprise sales. We're talking founder positioning, content strategy, and the specific plays that shortened their sales cycles. If you're building enterprise credibility in a crowded market, this is what actually works.
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