Podcast
Contractor Marketing Podcast
Hosted by Webrunner Media · EN
We’re Webrunner Media, a team of experienced and passionate marketers, and we’ve been the driving force behind the growth of North America’s most innovative home service businesses.But even with a proven track record of helping our clients achieve quick, measurable growth, we soon realized that marketing is only one piece of the puzzle when it comes to success.So we decided to seek out the brightest minds in the home service industry and have them share their secrets.That’s how The Contractor Success Academy was born, and we invite you to join us as we learn from those who've worked their way up to great success!Don't forget to Subscribe and Get Notified to be the first to see our newest content.
10episodes
Episodes
Newest firstAll episodes
EP #52: The Roofer's Guide to Stop Leaving Money on The Table [Summa Media Demo] ft. Nick Peret
Feb 8, 202200:34:00Tap to summarizeHave you ever thought about the cost of having a poor online presence? Chaotic CRM? An outdated follow-up process? In our latest episode of Tools of the Trade, Nick Peret from Summa Media will be teaching us how contractors on the front lines are transforming their business through Summa's innovative marketing solutions. He'll be taking us step by step through their winning process for implementing technology to position contractors, and their team, for success.Listen to the full episode to discover the power of digital doorknocking.0:00 - Intro1:24 - Nick Peret & Summa Media3:35 - Creating the Modern Day Contractor9:47 - CRM Evaluation12:12 - Proposal Evaluation13:55 - Online Presence Evaluation14:29 - Summa's Secret Weapon26:09 - SEO & Quick Tips27:47 - Post Storm Leads30:10 - Center of Influence32:43 - Conclusion & Learn More
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EP #51: How to Win Profitable Leads by Leveraging Happy Customers [Get The Referral DEMO] ft. Jamey Vumback
Jan 11, 202200:34:14Tap to summarizeHow would you like more control over referral marketing costs while growing your business at the same time? In this episode of Tools of the Trade, Jamey Vumback will be sharing how to win profitable leads by leveraging happy customers. Their revolutionary software solution, Get The Referral, is helping contractors everywhere streamline their referral marketing efforts. We'll do a deep dive into the GTR app, and discover how one simple platform can help users leverage happy customers and capture profitable inbound leads, beyond closing! Listen to the the full episode to learn more about getting started with GTR (and the exclusive offer for Webrunner customers!)0:00 - Intro 1:13 - Jamey Vumback & GTR 9:56 - Why Referrals? 12:24 - What is GTR? 15:15 - GTR App Demo 25:14 - Best Practices Q&A 29:26 - Getting Started with GTR 33:06 - Conclusion & Learn More ------------------Welcome to our channel! We're a team of experienced, passionate contractor marketers and the driving force behind the growth of North America's most innovative home improvement businesses. With our proven track record of helping contractors achieve measurable growth aside, we recognize that marketing is only one leg of your journey on the road to industry domination. We decided to seek out the brightest minds in the home improvement industry and have them share their secrets - and our YouTube channel was born! Join us as we learn from those who know exactly what it takes to go from an underdog to a big-league legend. Don't forget to subscribe and hit that notification bell to be the first to see our latest content.Thanks for being here! ------------------View the complete content library:https://www.webrunnermedia.com/blogGet help with your contractor marketing:https://webrunnermedia.com/demoFollow us on Facebook:https://www.facebook.com/WebrunnerMediaTake a look behind the scenes on Instagram:https://www.instagram.com/webrunnermediaConnect with us on LinkedIn:https://ca.linkedin.com/company/webrunner-media-group
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EP #50: How to Increase Your Ticket Size by 30% [Hearth Demo] ft. Sarah Kreps
Oct 12, 202100:33:10Tap to summarizeIn this latest episode of Tools of the Trade, we're sitting down with Sarah Kreps to learn more about the tool dedicated to protecting contractors' profits. Hearth is the ultimate finance platform, enabling speedy home improvement and repair financing. Whether it's text, email, or the Hearth app - contractors can now showcase flexible payment options and organize leads from the palm of their hand. With their fast and secure lending offers, this Webrunner partner has single-handedly revolutionized the financing space (pardon the pun).No hidden fees or gimmicks. More business wins and satisfied homeowners. Listen to the full episode to learn more about this ultimate finance toolkit.0:00 - Intro 1:13 - Sarah Kreps & Hearth 2:16 - Hearth: The Complete Financial Tool 5:35 - Why Contractors Choose Hearth10:03 - Financing Options: A Competitive Advantage16:08 - More Qualified Leads, Less Time 24:50 - Get Paid Faster27:38 - Real Results 28:32 - Getting Started & Learn More
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EP #49: How to Save 8 Hours Every Week ft. Rachel Roberts from JobNimbus
Aug 31, 202100:28:37Tap to summarizeAre you running your business, or is your business running you? Rachel Rowan-Roberts, Senior Marketing Manager at JobNimbus, is stopping by to talk all things project and time management. And by the end of this Tools of the Trade episode, you'll discover how you can save 8 hours. Every. Single. Week.What makes JobNimbus a home remodelers dream? Thanks to its user-friendly automated platform and powerful integrations, JobNimbus helps contracting professionals become more effective, organized, professional, and profitable.Watch the full episode to learn more and take back your day! ---------------------------0:00 - Intro2:00 - Rachel Roberts & JobNimbus 6:36 - What Makes JobNimbus Different?8:59 - Why Everyone Needs a Back Office Solution 12:08 - 1) Save Time20:17 - 2) Optimize Communications23:54 - 3) Increase Revenue25:44 - Recap & Final Thoughts 27:00 - Connect with JobNimbus
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EP #48: Contractor Videos Designed to Convert w/ Ryan Landis from Just Share Media
Aug 17, 202100:27:13Tap to summarize72% of homeowners would rather learn about a product or service by way of video.This makes investing in video marketing a no-brainer. With accessible services like Just Share Media, there really isn’t room for any excuse not to be using video in your marketing strategy.Just Share Media was created to allow roofing companies of all sizes the ability to obtain movie-quality roofing videos without breaking the bank. In this episode of TOT, the founder of Just Share Media, Ryan Landis, is sharing everything you need to know about capturing the perfect video to showcase your brand and services. He'll also be sharing an expert step-by-step guide on how to create your own high-quality client testimonial videos. No fancy equipment necessary! Grab your phone and watch the full episode now! 0:00 - Intro1:09 - Ryan Landis & Just Share Media6:10 - The Importance of Video 8:30 - How to Create Your Own Client Testimonial Video 14:35 - How to Edit Your Video 20:02 - Learning More about Just Share Media 23:55 - Just Share Media Example Footage25:57 - Conclusion & How to Get in Touch
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EP #47: How to Win at Reputation Marketing ft. Shawn Hill from NiceJob
Jul 5, 202100:30:33Tap to summarizeHey contractors, do you know how to win at reputation marketing? If you don't, well, you're in the right place!Did you know that 90% of consumers use the internet to find a local business?Your next question should be how you plan on making sure those consumers, or in this case homeowners, notice you instead of your competitors. The answer can be found in an emerging marketing strategy known as reputation marketing.A mix of brand marketing and reputation management, reputation marketing is all about transforming delighted customers into raving fans. This fandom, in turn, creates a buzz surrounding your business – attracting customers in a way that traditional marketing tactics just can’t touch.It’s all about flexing that street cred in the form of customer reviews and letting your work speak for itself.Shawn Hill from NiceJob is sharing exactly how you can leverage homeowner reviews to grow your contracting business and how their software can help you stay ahead of the curve.Listen now to learn more!
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EP #46: 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors ft. Ben Levesque
Jun 15, 202100:05:28Tap to summarizeThe numbers never lie, right? Well, not necessarily. In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be. Listen Now!0:00 - Intro0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors 0:37 - Local Market Targeting1:23 - Competition 2:01 - Traffic Quality2:47 - Conversion Rates 3:36 - Recap
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EP #45: Scaling Your Contracting Business Through Recruitment ft. Danny Kerr
May 11, 202100:43:21Tap to summarizeAfter this episode of Contractor Success Academy, you'll never underestimate the power of recruitment again. We spoke with Danny Kerr from Breakthrough Academy - a company dedicated to helping entrepreneurs in the trades grow their profitability. He believes the secret to unlocking your business's true potential starts with attracting the right team members. An established leader who has overseen the recruitment and retention strategies for 150 franchises, Danny is sharing everything he knows about leveraging recruitment as a tool to drive success and increase revenues. Tune in to the full episode for Danny's step by step process, and access your FREE downloadable templates here: https://trybta.com/wrrecruit
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EP #44: How to Sell for Success in New Age Communications ft. Dave Yoho
Apr 6, 202100:32:19Tap to summarizeWe had the pleasure of hosting legendary sales and consulting expert, Dave Yoho. Since founding his first company at the age of 28, Mr. Yoho has established himself as one of the most saught after consultants known for his proven sales methodologies and techniques. Join us as Mr. Yoho debunks some of the most common selling myths and shares his tips on how to be an effective communicator. Watch our full lesson and discover how you can completely transform your sales process! 0:00 - Intro 1:07 - Meet Dave Yoho 3:20 - Understanding New Age Communication4:30 - Exploring the Paradigm Shift 5: 34 - Common Sales Mistakes8:18 - Effective Communications 10:48 - Reacting to the Paradigm Shift 19:11 - Selling 10124:58 - Closing like a Pro26:36 - Conclusion and Takeaways
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EP #43: Marketing Minutes - How to Track Your Marketing ROI and Make Smarter Business Decisions
Dec 15, 202000:10:08Tap to summarizeOn this episode of marketing minutes, we have Kevin, our Co-Founder, to teach us How to Track Your Marketing ROI and Make Smarter Business Decisions.In this lesson, Kevin uncovers the 3 steps you need to do to properly track your marketing efforts so that you know where you should be investing your money!Listen to the lesson to learn more and head to our YouTube channel to get an exclusive look into one of our marketing dashboards!0:00 - Intro0:12 - How to track Your Marketing Roi & Make Smarter Business Decisions0:41 - Step 1: Tracking the Right Metrics1:30 - Step 2: Making Smart Calculations4:10 - Step 3: Visually Represent Your Data9:11 - Recap
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