Ellen Rohr is a female powerhouse in trades business. In this episode, I caught up with her about Zoom Drain since her last guest episode on this podcast. It’s a nationwide franchise business that has helped small independent plumbing businesses reach $100M annually.

We also talked about how she plans as an executive and how she connects with franchisees to help them reach goals despite differences in motivations and personalities. She shares practical advice on planning a business strategy, using personality mapping tools, and the 2 things that really need to be in your business plan if you’re trying to hit several goals. She is a wealth of insight into growing a team and this episode applies to every trades business owner at any level.

Contractor Momentum Lounge FB Group: https://www.facebook.com/groups/896216427196514

04:10 Updates on her business, Zoom Drain

Franchise locations
How their franchises have expanded
Advice for expanding business and her focus in running her businesses

08:52 How she plans and acts on new goals for her business

Step-by-step of what they do
Using technology

10:22 Planning phase for an executive

The importance of meetings for accountability
Business planning retreat
Infusing meaning to your plans and goals
Logistics of their meetings and the huddle
Using an electronic list app

19:36 Challenges encountered with franchisees

Preparing manuals
Working with franchisees as a business partner
Using personality mapping tools (DISC) to figure out people’s motivations and understanding personality differences

29:38 How to figure out what the people working for you want

Questions to ask people to figure out what they want
How to connect with your team on a personal level if you approach conversations more analytically

34:06 What needs to be done to accomplish several goals

Business plan = clarity about what you want and some course of action
Numbers that they want to hit with every franchisee
Picking 3 things off your list and getting them done

37:38 How much to keep for payroll or working capital

2:1 ratio
What’s included in their bills-to-pay
Advantages of having 2-3 months of working cash

Check out The Scalable Method here:

https://mdm.contractormomentum.com/get-the-scalable-method?fb2277&fbclid=IwAR3XUd9Fn1z9tX3Q5CAGNvMnvJL8v2dclVgmR_c6nES3EqERDp327xJWo2I

#48: Planning, Hitting Several Goals, and Working with Franchisees as an Executive | Ellen Rohr