This is a quick episode with Mike Nicolai of Triton Air in Orange County, California about the benefits of private labelling equipment. He mainly talks specifically about private labelling in the HVAC industry, but in the end there are tips that apply to other industries as well.

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Here’s what we discussed:

00:13 Percentage of revenue from private labelling sales

What they sell
Other features they add
Growth of private labelling sales over the last year

01:42 Why they shifted to private labelling

Advantages of private labelling
Financial benefits
Pricing and savings

06:14 Labelling in-house and what you need to consider

What you need to avoid when relabelling and rebranding
Manufacturer warranties (for HVAC industry)

09:44 Private labels in terms of marketing

Leading with private label when talking to clients
Back-up plan for brand-conscious customers

12:30 What to do to up your private label sales

How Mike plans to increase the percentage of private label sales
How they’re making their private labelled products more reliable

15:22 Hacks and tips to private label products (in HVAC and other industries)

Products that you can private label and how to do it

Check out The Scalable Method: https://mdm.contractormomentum.com/get-the-scalable-method?fb2277&fbclid=IwAR3XUd9Fn1z9tX3Q5CAGNvMnvJL8v2dclVgmR_c6nES3EqERDp327xJWo2I

#50: Benefits of Private Labelling Equipment | Mike Nicolai