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OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock massive offline growth.

You’ll learn:

What Omni Ads are and why Meta is prioritizing them
How a national retailer saw a 307%+ lift in in-store purchases
How to set it up in Elevar in under 60 seconds
What creative works best (and what doesn't)
The real story behind the inflated “video game numbers”
Tips for smarter attribution, MMM validation, and testing

If you’re a DTC brand with retail stores, this is a must-test campaign for 2025.

New Engen

Connect with Kevin on Linkedin

Connect with Brad on LinkedIn

Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin