Podcast
Copy And
Hosted by Sam Burmeister | Conversion Copywriter @ Nomad Copy · EN
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
20episodes
Episodes
Newest firstAll episodes
45. Marketing Acronyms Unpacked: Vocabulary Guide
1w ago00:18:58Tap to summarizeIn this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant, even after running her own email marketing for months. Samantha realized that marketing jargon gets thrown around so casually that most business owners are just nodding along, hoping no one quizzes them on it.Samantha covers acronyms across four categories: paid ads, money math, marketing tools, and funnel stages, plus a handful of extras that show up everywhere in the online business space.What You'll LearnThe four numbers every ad campaign lives or dies by (and which one matters most)Why MRR means two completely different things, and how to tell which one someone's talking aboutThe acronym soup behind your tech stack: SaaS, ESP, and OSP, decoded in plain EnglishWhat TOFU, MOFU, and BOFU mean for your content strategy (and why "bottom is buy" is the one to remember)The difference between your ICP and your ICA, and why both matter for who you're writing toResources MentionedThe Art of Online Business (Kwadwo's ads course): https://theartofonlinebusiness.com/Litchfield Media (Melissa Litchfield, ads expert): https://samanthaburmeister--litchfieldmedia.thrivecart.com/test-drive-ad-sprint-live-1/ThriveCart, used for tracking client lifetime value and average order value: https://samanthaburmeister--checkout.thrivecart.com/thrivecart-ultimate-package/Kit (formerly ConvertKit), Samantha's current email service provider: https://partners.kit.com/qumvycr8rhkfSamantha's Funnels 101 series: https://www.nomadcopyagency.com/copy-and-podcast/what-is-a-marketing-funnelConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →44. 4 Tips To Write Subject Lines That Get Opened
2w ago00:14:49Tap to summarizeIn this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her open rates, Sam turned three voice notes of advice into a full episode on how to write subject lines that get clicked.If you write your own sales emails and then stare at the subject line field like it's a final exam you didn't study for, this one's for you.What You'll Learn:Why 69% of people mark an email as spam based on the subject line alone (and what to do about it)The curiosity gap concept and how to use it to make people desperate to open your emailFour tactics Sam uses to write subject lines that stop the scroll, including the one-word subject line and the "steal the most outrageous line" methodWhat formatting choices (brackets, caps, emojis) move the needle and which ones tank your deliverabilityThe subject line mistakes that are quietly destroying your open rates, including false urgency, spam trigger words, and why first-name personalization is losing its edgeConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →43. How to Talk About AI Use In Your Sales Copy
3w ago00:15:36Tap to summarizeIn this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI. But after a copy kickoff call, she realized she should probably mention it to stand out from the competition, and Sam realized she should start including AI Disclosure statements in her clients' copy!Samantha walks through how to write AI disclosures as trust-building sales copy that sets expectations and helps you convert!What You'll Learn:Why buyers are reading more carefully than ever and what they're looking for in your copyWhere to put AI disclosures on your website and sales pages (hint: probably fewer places than you think)How to write a disclosure that sounds like you, not a terms-of-service pageWhy disclosing that you DON'T use AI can be just as powerful as disclosing that you doThe SEO opportunity hiding inside your AI transparency statementConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes
4w ago00:38:47Tap to summarizeIn this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. Spoiler alert: we don't love it, but understand where it can give someone a boost. So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle. If you've ever wondered whether your AI tool genuinely "knows" you, or whether that 86-page brand voice guide your client handed over is doing anything useful, this one's for you.Key points covered in episode:Why AI tools give eerily similar answers to different people, and what that means for anyone using AI-generated copy to stand outThe difference between using AI as a task tool versus letting it do your thinking for you (these are not the same thing)What makes a brand voice guide worth having, and what makes one a complete waste of timeHow Sarah keeps her creativity sharp with a dedicated monthly practiceConnect with Sara from BTL Copy:Between the Lines Copy WebsiteSay hi on InstagramTell her your favorite chai shop on ThreadsConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →41. Simplifying Copy for Functional Illiteracy
Jun 1500:27:58Tap to summarizeIn this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when your writing is simpler. Samantha breaks down the research on reading levels, where service providers most commonly create friction in their copy, and five specific things you can do today to make your copy more readable and more profitable.Grab the Forgotten Launch Emails Checklist for $1 with code PODCAST.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →40. Copy Your Onboarding Might Be Missing
Jun 800:16:42Tap to summarizeIn this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form. This episode walks through the full client journey, from that first inquiry to kickoff, and shows exactly where nurture emails and branded copy can keep people warm, excited, and moving forward.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →39. How to Increase Your Webinar Show-Up Rate
Jun 100:14:26Tap to summarizeYour webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says about attendance rates, live conversions, and calendar adds.Get the webinar show up email templates hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →38. How to get people to click on your emails and sales pages
May 2500:12:34Tap to summarizeIn this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them right isn't optional — it's the difference between a website that converts and one that just sits there looking pretty.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →37. Copy, SEO, and a DIY Website Overhaul
May 1800:14:14Tap to summarizeIn this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small business owners get wrong when they build their own Squarespace site — and how to fix it without blowing a budget or hiring a full agency.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →36. Retain more clients in your DFY services, membership, and digital products
May 1100:19:11Tap to summarizeIn this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for you. Samantha covers the copy and strategy moves that keep clients in your membership, coming back for your products, and hiring you again for done-for-you work — because former buyers are 67% more likely to purchase again than a brand-new lead.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
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