Podcast
Copy And
Hosted by Sam Burmeister | Conversion Copywriter @ Nomad Copy · EN
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
23episodes
Episodes
Newest firstAll episodes
48. What your copywriters want you to know about A.I.
1w ago00:34:30Tap to summarizeIn this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now: connection, community, and being unmistakably yourself, even as AI reshapes how people search and buy.Sam and Kaili dig into the weird contradiction of this moment. Every trend report says people crave human connection more than ever, and that's exactly the part business owners are outsourcing to AI first. They talk through what it means to write for AI recommendation engines (not just Google), why "machine readability" matters more than keyword stuffing, and how tools like Claude and ChatGPT are quietly learning your business the same way a friend would, if you let them.Kaili also breaks down the site audit tool she built to score websites on sales psychology, voice, and AI recommendation readiness, and shares what she's seeing go wrong on client sites over and over again.What You'll LearnWhy connection and community are outperforming automation right now, and what that means for your content planThe difference between using AI as a tool versus using it as a crutch, and how listeners can spot the difference in their own workWhy AI models are learning to recommend you based on your consistency across platforms (not just your keywords)The "boring" structural fixes most websites are missing that keep AI from understanding (and recommending) themHow the buyer's journey has already shifted before someone ever lands on your siteResources MentionedReveal Studio Co: https://www.revealstudioco.comKaili on Instagram: https://www.instagram.com/revealstudio.coForgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →47. Launch Copy: Pre-, During, Post-Launch Mistakes
2w ago00:20:50Tap to summarizeIn this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As someone who's helped over a dozen clients land their first six-figure launch and contributed to several seven-figure launches, she's watching the same fixable mistakes derail otherwise solid offers. She walks through what's going wrong at each stage and exactly what to do instead, so you can avoid repeating these mistakes in your next launch.What You'll LearnWhy your launch starts 4 to 6 weeks before cart opens, and what you should be doing during that windowWhy the old "eight touches" rule no longer covers what it takes to buy something high ticketWhy ditching your webinar because "people already know you" is costing you salesHow many emails you need during a 7 day cart open period (the number will surprise you)The exact day in your launch when sales dip, and why that's not the day to panic and pull backWhat to do after cart close so leads who didn't buy stay warm for next timeResources MentionedForgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1)Webinar Show-Up Email Templates: https://nomadcopyagency.thrivecart.com/webinar-show-up-emails-template/Clickable AF CTAs swipe file: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →46. Marketing Acronyms to Actionable Terms Explained
3w ago00:23:22Tap to summarizeIn this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email language, money terms, and big picture strategy words, defining each one in plain language and grounding it with a concrete example.This is part two of a two part series. Samantha covers this because she's noticed that people throw around words like funnel, landing page, and revenue interchangeably, when they mean different things and matter for different reasons.What You'll LearnWhy every business already has a funnel, even if it's the simplest possible versionThe difference between an opt-in page, a landing page, and a sales page (and which one closes the sale)What a lead magnet is, and why a freebie and a lead magnet aren't the same thingThe four money terms get confused most: revenue, cash collected, sales, and profitWhy "evergreen" doesn't mean less selling, it means selling all the timeA simple way to think about list segmentation using a convenience storeResources MentionedOpt-In Copy Bot (free): https://www.nomadcopyagency.com/opt-in-copy-botUTM link tracker: https://samanthaburmeister--akaridigital.thrivecart.com/utms-made-simple/Episode 45 (part one of this series): https://www.buzzsprout.com/2532771/episodes/19418189Instagram: https://www.instagram.com/nomad.copyLinkedIn: https://www.linkedin.com/in/samanthaburmeisterForgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →45. Marketing Acronyms Unpacked: Vocabulary Guide
Jul 1300:18:58Tap to summarizeIn this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant, even after running her own email marketing for months. Samantha realized that marketing jargon gets thrown around so casually that most business owners are just nodding along, hoping no one quizzes them on it.Samantha covers acronyms across four categories: paid ads, money math, marketing tools, and funnel stages, plus a handful of extras that show up everywhere in the online business space.What You'll LearnThe four numbers every ad campaign lives or dies by (and which one matters most)Why MRR means two completely different things, and how to tell which one someone's talking aboutThe acronym soup behind your tech stack: SaaS, ESP, and OSP, decoded in plain EnglishWhat TOFU, MOFU, and BOFU mean for your content strategy (and why "bottom is buy" is the one to remember)The difference between your ICP and your ICA, and why both matter for who you're writing toResources MentionedThe Art of Online Business (Kwadwo's ads course): https://theartofonlinebusiness.com/Litchfield Media (Melissa Litchfield, ads expert): https://samanthaburmeister--litchfieldmedia.thrivecart.com/test-drive-ad-sprint-live-1/ThriveCart, used for tracking client lifetime value and average order value: https://samanthaburmeister--checkout.thrivecart.com/thrivecart-ultimate-package/Kit (formerly ConvertKit), Samantha's current email service provider: https://partners.kit.com/qumvycr8rhkfSamantha's Funnels 101 series: https://www.nomadcopyagency.com/copy-and-podcast/what-is-a-marketing-funnelConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →44. 4 Tips To Write Subject Lines That Get Opened
Jul 600:14:49Tap to summarizeIn this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her open rates, Sam turned three voice notes of advice into a full episode on how to write subject lines that get clicked.If you write your own sales emails and then stare at the subject line field like it's a final exam you didn't study for, this one's for you.What You'll Learn:Why 69% of people mark an email as spam based on the subject line alone (and what to do about it)The curiosity gap concept and how to use it to make people desperate to open your emailFour tactics Sam uses to write subject lines that stop the scroll, including the one-word subject line and the "steal the most outrageous line" methodWhat formatting choices (brackets, caps, emojis) move the needle and which ones tank your deliverabilityThe subject line mistakes that are quietly destroying your open rates, including false urgency, spam trigger words, and why first-name personalization is losing its edgeConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →43. How to Talk About AI Use In Your Sales Copy
Jun 2900:15:36Tap to summarizeIn this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI. But after a copy kickoff call, she realized she should probably mention it to stand out from the competition, and Sam realized she should start including AI Disclosure statements in her clients' copy!Samantha walks through how to write AI disclosures as trust-building sales copy that sets expectations and helps you convert!What You'll Learn:Why buyers are reading more carefully than ever and what they're looking for in your copyWhere to put AI disclosures on your website and sales pages (hint: probably fewer places than you think)How to write a disclosure that sounds like you, not a terms-of-service pageWhy disclosing that you DON'T use AI can be just as powerful as disclosing that you doThe SEO opportunity hiding inside your AI transparency statementConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes
Jun 2200:38:47Tap to summarizeIn this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. Spoiler alert: we don't love it, but understand where it can give someone a boost. So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle. If you've ever wondered whether your AI tool genuinely "knows" you, or whether that 86-page brand voice guide your client handed over is doing anything useful, this one's for you.Key points covered in episode:Why AI tools give eerily similar answers to different people, and what that means for anyone using AI-generated copy to stand outThe difference between using AI as a task tool versus letting it do your thinking for you (these are not the same thing)What makes a brand voice guide worth having, and what makes one a complete waste of timeHow Sarah keeps her creativity sharp with a dedicated monthly practiceConnect with Sara from BTL Copy:Between the Lines Copy WebsiteSay hi on InstagramTell her your favorite chai shop on ThreadsConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →41. Simplifying Copy for Functional Illiteracy
Jun 1500:27:58Tap to summarizeIn this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when your writing is simpler. Samantha breaks down the research on reading levels, where service providers most commonly create friction in their copy, and five specific things you can do today to make your copy more readable and more profitable.Grab the Forgotten Launch Emails Checklist for $1 with code PODCAST.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →40. Copy Your Onboarding Might Be Missing
Jun 800:16:42Tap to summarizeIn this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form. This episode walks through the full client journey, from that first inquiry to kickoff, and shows exactly where nurture emails and branded copy can keep people warm, excited, and moving forward.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →39. How to Increase Your Webinar Show-Up Rate
Jun 100:14:26Tap to summarizeYour webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says about attendance rates, live conversions, and calendar adds.Get the webinar show up email templates hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
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