Podcast
Copy And
Hosted by Sam Burmeister | Conversion Copywriter @ Nomad Copy · EN
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
14episodes
Episodes
Newest firstAll episodes
39. How to Increase Your Webinar Show-Up Rate
6d ago00:14:26Tap to summarizeYour webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says about attendance rates, live conversions, and calendar adds.Get the webinar show up email templates hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →38. How to get people to click on your emails and sales pages
2w ago00:12:34Tap to summarizeIn this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them right isn't optional — it's the difference between a website that converts and one that just sits there looking pretty.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →37. Copy, SEO, and a DIY Website Overhaul
3w ago00:14:14Tap to summarizeIn this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small business owners get wrong when they build their own Squarespace site — and how to fix it without blowing a budget or hiring a full agency.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →36. Retain more clients in your DFY services, membership, and digital products
4w ago00:19:11Tap to summarizeIn this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for you. Samantha covers the copy and strategy moves that keep clients in your membership, coming back for your products, and hiring you again for done-for-you work — because former buyers are 67% more likely to purchase again than a brand-new lead.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →35. Always Be Selling - 7 sneaky places to add copy and make more sales
May 400:16:24Tap to summarizeIn this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your email signature, your website's header and footer, your post-sale email sequence, your freebie, your slides, and even the videos you're already sending out. This one is practical, fast, and full of things you can implement today.Sales isn't a four-letter word here. If you're a business owner, you're here to sell — and Samantha walks through exactly how to make that happen with micro-copy that works in the background so you don't have to hustle harder.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
Apr 2700:36:37Tap to summarizeIn this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminating the guesswork of which messaging strategies will feel good and convert for each business owner. Samantha brings the sales psychology and launch strategy angle, and together they dig into what it looks like when two copywriters geek out about the stuff most business owners don't even know to ask about.This one started as a Voxer thread and turned into a full episode. Worth it.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →33. What Are Copy VIP Days, And When Are They Better than Copy Projects?
Apr 2000:17:13Tap to summarizeIn this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether it's right for you), this one's for you!Samantha walks through what she can realistically accomplish in a single seven-hour writing day, including a full website, a high-converting sales page, or a core set of launch emails. She also gets honest about what a VIP day isn't built for, so you can figure out whether this format or a longer project is the better fit before you reach out.This episode doubles as a behind-the-scenes look at how Samantha structures client work, complete with client results.Book a VIP Day hereLearn more about VIP Days an Projects hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →32. The Ultimate Launch Email Guide
Apr 1300:33:14Tap to summarizeIn this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints. (yeah, that's a LOT of emails!)She's been writing launch copy for seven years and over a hundred launches, and the most common gap she sees is service providers who treat "launch emails" like it's just the five-day open cart sequence. It's not.If you've ever finished a launch feeling like you could've sold more but you can't put your finger on why you didn't, this episode is probably what you were missing.Other resources mentioned in this episode:Launch Emails ChecklistEdu-Selling EpisodeList-Scrubbing Email TemplateAbandoned Cart Email TemplateConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →31. How to Give Your Service Provider Feedback
Apr 600:11:47Tap to summarizeIn this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI. A friend vented to her on Voxer, Samantha took it to Threads (see the conversation here), and the responses confirmed two things:1. Service providers DO NOT want AI-generated feedback and2. They also realize that giving feedback isn't easySo instead of leaving it at the rant, she breaks down what good client feedback looks like and why it matters to the process of working with a copywriter, designer, or other service provider.This episode is for anyone who has ever hired a service provider and found themselves unsure how to respond to a deliverable, AND for service providers who want some additional language around AI & feedback. Giving feedback is a skill, and it's one worth developing.---I mention Laura Rae Consulting in this episode - she has a depth of funnel building knowledge after nearly a decade with LeadPages. Highly recommend her friendship and expertise :)Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →30. The Most Common Copywriting Mistakes in Q1 2026
Mar 3000:26:27Tap to summarizeIn this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast.This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came up after her Funnels 101 series. Samantha breaks each one down with her signature blend of specifics, story, and zero patience for vague advice.What You'll Learn:What your nurture emails should include (and the one thing every single email needs, no exceptions)Why your freebie is probably really good, and also quietly costing you clientsThe actual difference between a sales page and a checkout page, explained with lifting shoes and her own websiteHow assertive copy builds trust faster than any other tool in your arsenalWhy copy that says what something "isn't" is confusing your readers right out of your funnel Resources Mentioned: Funnels 101 series (start here!)My fav lifting shoes Hire Samantha for an hour through Can You Write This For Me: https://canyouwritethisforme.comGrab my stickersConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
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