Podcast
Copy And
Hosted by Sam Burmeister | Conversion Copywriter @ Nomad Copy · EN
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
17episodes
Episodes
Newest firstAll episodes
42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes
1w ago00:38:47Tap to summarizeIn this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. Spoiler alert: we don't love it, but understand where it can give someone a boost. So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle. If you've ever wondered whether your AI tool genuinely "knows" you, or whether that 86-page brand voice guide your client handed over is doing anything useful, this one's for you.Key points covered in episode:Why AI tools give eerily similar answers to different people, and what that means for anyone using AI-generated copy to stand outThe difference between using AI as a task tool versus letting it do your thinking for you (these are not the same thing)What makes a brand voice guide worth having, and what makes one a complete waste of timeHow Sarah keeps her creativity sharp with a dedicated monthly practiceConnect with Sara from BTL Copy:Between the Lines Copy WebsiteSay hi on InstagramTell her your favorite chai shop on ThreadsConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →41. Simplifying Copy for Functional Illiteracy
2w ago00:27:58Tap to summarizeIn this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when your writing is simpler. Samantha breaks down the research on reading levels, where service providers most commonly create friction in their copy, and five specific things you can do today to make your copy more readable and more profitable.Grab the Forgotten Launch Emails Checklist for $1 with code PODCAST.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →40. Copy Your Onboarding Might Be Missing
3w ago00:16:42Tap to summarizeIn this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form. This episode walks through the full client journey, from that first inquiry to kickoff, and shows exactly where nurture emails and branded copy can keep people warm, excited, and moving forward.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →39. How to Increase Your Webinar Show-Up Rate
4w ago00:14:26Tap to summarizeYour webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says about attendance rates, live conversions, and calendar adds.Get the webinar show up email templates hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →38. How to get people to click on your emails and sales pages
May 2500:12:34Tap to summarizeIn this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them right isn't optional — it's the difference between a website that converts and one that just sits there looking pretty.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →37. Copy, SEO, and a DIY Website Overhaul
May 1800:14:14Tap to summarizeIn this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small business owners get wrong when they build their own Squarespace site — and how to fix it without blowing a budget or hiring a full agency.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →36. Retain more clients in your DFY services, membership, and digital products
May 1100:19:11Tap to summarizeIn this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for you. Samantha covers the copy and strategy moves that keep clients in your membership, coming back for your products, and hiring you again for done-for-you work — because former buyers are 67% more likely to purchase again than a brand-new lead.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →35. Always Be Selling - 7 sneaky places to add copy and make more sales
May 400:16:24Tap to summarizeIn this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your email signature, your website's header and footer, your post-sale email sequence, your freebie, your slides, and even the videos you're already sending out. This one is practical, fast, and full of things you can implement today.Sales isn't a four-letter word here. If you're a business owner, you're here to sell — and Samantha walks through exactly how to make that happen with micro-copy that works in the background so you don't have to hustle harder.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
Apr 2700:36:37Tap to summarizeIn this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminating the guesswork of which messaging strategies will feel good and convert for each business owner. Samantha brings the sales psychology and launch strategy angle, and together they dig into what it looks like when two copywriters geek out about the stuff most business owners don't even know to ask about.This one started as a Voxer thread and turned into a full episode. Worth it.Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →33. What Are Copy VIP Days, And When Are They Better than Copy Projects?
Apr 2000:17:13Tap to summarizeIn this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether it's right for you), this one's for you!Samantha walks through what she can realistically accomplish in a single seven-hour writing day, including a full website, a high-converting sales page, or a core set of launch emails. She also gets honest about what a VIP day isn't built for, so you can figure out whether this format or a longer project is the better fit before you reach out.This episode doubles as a behind-the-scenes look at how Samantha structures client work, complete with client results.Book a VIP Day hereLearn more about VIP Days an Projects hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
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