Podcast
Copy And
Hosted by Sam Burmeister | Conversion Copywriter @ Nomad Copy · EN
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
24episodes
Episodes
Newest firstAll episodes
19. How AI Is Messing With Your Sales
Jan 12Tap to summarizeI don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages. In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alignment with how people actually think. Key points covered in episode:The stories AI tells & how they are bad for sales psychologyHow to storytell for salesWhen to gut check your sales copy for AI flawConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →13. Beat the Trust Recession with Copy That Connects with Buyers
Dec 1Tap to summarizeEveryone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market.In this episode, I break down what the trust recession really is, how we got here, and how service-based businesses can create a trust renaissance using human-first, psychology-backed copy. If sales feel slower, buyers need more reassurance, or your audience seems harder to move, this episode shows you exactly how to rebuild trust and increase conversions in a changed marketplace.Key Points Covered in This Episode:What people actually mean when they say “trust recession” and why buyers are more cautiousHow modern marketing (AI, scams, over-polish) has changed how audiences evaluate credibilityThe role copy plays in building trust before someone ever buysHow to write copy that makes people feel understood, safe, and confident saying yesResources Mentioned:See my copy services Learn about Copy On Demand (only open 1x/year!)Get on my calendar - if you’d like me to write your sales pages for you!Get the full show notes hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →1. Welcome to Copy And: A Podcast for Copy that Converts BETTER
Sep 22Tap to summarizeWelcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation.I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.I’m sharing how sales psychology, buyer behavior, and real-world experience shaped the way I approach copywriting today. Tune in for real talk about sales pages, ethical urgency, AI in copywriting, the role of design, and guest experts who’ll drop insights you can actually use if you’re an online service provider who wants to write copy that converts.In This Episode, You’ll Hear:Why copy (not tactics) is the core of effective marketingThe bold leap I took to leave corporate for entrepreneurship (spoiler: it involved workplace drama, and a whole lotta nerve)How I’ve helped clients sell out in six & seven-figure launches through copy that’s strategic and human AFWhy I built Copy On Demand to teach business owners how to write copy that actually sounds like them—but converts BETTERResources mentioned:Book: The 4-Hour WorkweekBook: The Challenger SaleGet the full show notes hereConnect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →Intro to Copy And
Sep 19Tap to summarizeWelcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.Now, after spending the last 6 years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more!Listen in to write copy that sounds like you, but converts BETTER. Connect with me:InstagramLinkedInWebsiteNomad Copy Services → sales pages, emails, websites, and more. Get on my calendar → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot → Write high-converting opt-in pages in minutesWatch episodes with subtitles on my YouTube Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
Transcribe →