This episode is fueled by a lot of coffee.

We’re joined by Alana Matthews, former BigLaw litigator, trailblazing sports executive, and founder & CEO of Alautus. She’s a woman who runs on instinct, grit, and an impressive amount of caffeine. The girl whose mother cut her hair short and snuck her onto a boys’ hockey team at age seven has never waited for permission since.

After graduating from law school, Alana began her career in BigLaw litigation, but a Google search for “how to become a general manager” led her to buy a $150 hockey history book from what looked like a sketchy website with a single “buy now” button. The book was written by the Dallas Stars’ COO. Six months later, she was hired.

Alana spent over eight years with the Dallas Stars, rising to Executive Vice President of Business Operations and General Counsel and becoming the youngest GC in major league sports. From leading operations through COVID to navigating the pressure of a Stanley Cup run, her career has been built in high-stakes environments where preparation, confidence, and endurance matter.

Today, Alana is channeling that same energy into Alautus, a women’s personalized clothing company born from her own experience returning to work as a new mother and executive when finding clothing that actually fit, functioned, and felt powerful proved harder than it should have been.

Building Alautus hasn’t exactly been all glitz and glamour — more like pallets of fabric overtaking her garage and costly trial-and-error moments — but a 15-espresso train ride across Italy to meet her fabric supplier is the kind of caffeine-fueled highlight we respect.

☕️ Favorite Brew
Black coffee (almond milk optional), British tea from heirloom cups, and Italian espresso—sometimes in quantities that raise eyebrows (but who’s counting?)

This episode is about stamina, instinct, and backing yourself even before you feel “ready.”

“Go for it.”

👉 Listen now.

Find Alana at https://www.linkedin.com/in/alana-c-matthews-82257839/

Learn more about Alautus at https://alautus.com/

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Explicit Rating is for the occasional use of colorful language.