And why culture matters more than ever.

Full show notes here

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

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Alan Whitman isn’t trying to build a better CPA firm. He’s trying to replace it.

At Nichols Cauley, the former Baker Tilly CEO is recasting the traditional accounting practice as a “financial services company”—a structure that blends tax, insurance, risk, and transaction advisory into a single, continuous client relationship.

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MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines streaming videos and podcasts here

The goal, he tells Jean Caragher in this episode of Gear Up for Growth, is not to expand services around the edges, but to collapse them into one integrated model designed to “manage, protect, and grow” client wealth in a recurring loop.

The shift reflects a broader rethinking across the profession, in which private equity capital, client demand for one-stop advisory services, and advances in AI are pushing firms beyond the partnership model that has defined accounting for decades.

Having previously led transformational growth at Baker Tilly, Whitman rejects the notion that rapid growth damages culture.

“That’s hogwash,” he says. “Culture comes down to one word: trust.”