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The profession talks too much about deadlines and not enough about impact. Students are listening.

FULL show notes here

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

The CPA profession has only itself to blame for a talent shortage.

Firms have spent years talking about the grind of deadlines and busy season, instead of selling the career’s impact, stability, and range of opportunities, according to Carrie Steffen, CEO of the Iowa Society of CPAs.

MORE MOVE Like This | MORE CPA Trendlines Streaming Network

In the new episode of MOVE Like This, Steffen tells Bonnie Buol Ruszczyk the profession must rethink its narrative, strengthen cultures of belonging, and bring younger professionals into leadership conversations if it hopes to rebuild the CPA pipeline.

46:T65f,

Carrie Steffen: The Staffing Problem Nobody Talks About | MOVE Like This