Dovetailing finance and product engineering can transform accounting.
Full show notes here

The Disruptors
With Liz Farr
For CPA Trendlines

When Jeff Seibert, CEO and founder of Digits, was at Twitter, he was astonished by the difference in data quality and timeliness between the product engineering and the finance sides of the business.

On the product engineering side, testing tools, dashboards, and analytic tools provided real-time data on “exactly what your users are clicking on, what your servers are doing every second.” At the same time, “I was waiting two to three weeks for our accountant to give me a black and white P&L,” he recalls, even with “100 people in corporate finance.”

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That experience led him to start Digits in 2018, an AI-native accounting platform, which is going head-to-head with QuickBooks and Xero.