Freedom comes from systems.

Full show notes here

The Disrupters
With Liz Farr
For CPA Trendlines

Sharrin Fuller isn’t your typical accountant. For one, she’s not a CPA. She doesn’t have an accounting degree. She didn’t even go to college. But despite lacking what most consider the usual credentials and following “the most unconventional and broken path possible,” she managed to build and sell two successful accounting firms. Fuller recounts this story in her new book, Unfollow the Rules: The Messy Truth About Burnout, Bad Decisions, and Building Until It Works.

MORE DISRUPTORS: Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | Poe: What P.E. Really Wants from Firms | The Disruptors | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | | Rampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time |

MORE CPA Trendlines Streaming Network

Fuller wrote the book to help entrepreneurs see behind the social media images of success. “All you see are their wins and their glorified wins, but you don’t know what it took to get them there,” she explains. Her book was originally intended to be a how-to guide, but halfway through the process, she changed her mind. “I don’t want to write this book telling people this is how you should do it,” she explains. “I needed to be vulnerable so people could understand how I got to the point that I got to.”