How 200+ CPG Brands Won at Retail | Al Springer

Why do most CPG brands fail at retail, while others scale into category leaders?

In this episode of CPG Brand Builders, Braden sits down with Al Springer, a true pioneer in the CPG industry and Founder of The Touch Agency. With more than 25 years of experience, Al has helped build and scale over 200 category-leading brands, including Amy’s Kitchen, Emergen-C, Barbara’s Bakery, and Yellowbird Foods. Before founding The Touch Agency, Al held leadership roles at major companies like Quaker Oats Company, working on brands like Gatorade and Cap'n Crunch, as well as Dole plc and Bayer.

In this video, you will learn:

• The real reason most CPG brands fail at retail

• What it takes to win with buyers and scale distribution

• Key lessons from building 100+ successful brands

• How to sharpen your brand strategy and go-to-market plan

• What investors are looking for in today’s CPG landscape

Al is also the founder of Lessons From 100 Brands and a partner at Midnight Venture Partners, investing in breakthrough brands like Olipop, Recess, and Leisure Hydration. Whether you are launching a new product or scaling an existing brand, this episode is packed with insights you do not want to miss. Like this video if you found it valuable.

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