What does it really take to build a successful beverage brand in today's competitive CPG market?

In this episode, Braden sits down with Trevor Landry, founder of Kombucha Alive & Well, to unpack the journey of building a successful emerging kombucha brand from the ground up.

Trevor shares how he spent years perfecting the product before launch, why he entered the market with four SKUs, and how the brand found success by focusing on quality, approachable flavors, and strong retail execution.

Then Braden puts on his marketing hat.

Using his proven 8-Step Core Methodology, Braden breaks down exactly what he would do to take Kombucha Alive & Well to the next level—from positioning it as a trusted functional beverage to improving brands trategy, increasing customer loyalty, refining distribution, and driving stronger retail velocity.

In this interview you'll learn:
• How to launch a beverage brand the right way
• Why product positioning matters more than ever
• The ideal SKU strategy for emerging brands
• How in-store tastings can accelerate growth
• Finding product-market fit in natural retail
• Building brand loyalty in today's crowded CPG landscape
• Marketing strategies for functional beverage brands
• Why patience and execution are essential for long-term success

Whether you're building a beverage company, launching a CPG product, or simply interested in branding and marketing, this conversation is packed with practical insights you can apply to your own business.

If you enjoy conversations about CPG marketing, be sure to like, subscribe, and share this video.

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