Podcast
CPG Brand Builders
Hosted by Braden Douglas · EN
Hosted by Braden Douglas, one of North America’s top CPG growth strategists, this channel breaks down what it truly takes to build, scale, and protect a consumer brand today. With more than 25 years of experience working with brands like Procter & Gamble, Frito-Lay, Conagra, Lindt, and SunRype, Braden shares proven strategies from the front lines of CPG marketing.
You’ll learn:
• How to build brands that actually grow
• How to grow from any brand stage whether startup or category leader
• How to create strategy that drives revenue, not just awareness
• How top CPG companies approach innovatio
22episodes
Episodes
Newest firstAll episodes
The Strategy Behind Fast-Growing Food Brands | Patrick Higgins
Apr 2901:02:05Tap to summarizeThe Strategy Behind Fast-Growing Food Brands | Patrick HigginsWhat does it really take to scale a better-for-you food brand in today’s competitive market?In this episode of CPG Brand Builders, Braden sits down with Patrick Higgins, President of Propel Natural Brands, to break down what drives growth for emerging food brands across retail, distribution, and multiple sales channels.Patrick has helped build and scale better-for-you brands across Canada by combining strategic thinking, entrepreneurial leadership, and a people-first approach. In this video, you will learn how to:• Scale emerging food brands faster• Win across retail and distribution channels• Build momentum in competitive markets• Lead teams with energy and innovation• Create long-term sustainable brand growthIf you are a food founder, marketer, or CPG leader looking to grow smarter, this episode is for you.Like this video if you found it valuable.Subscribe for more CPG growth strategies and marketing insights.Join CPG Brand Builders for strategy school and community: https://brandbuilderscpg.com#CPG #FoodBrands #BrandGrowth #RetailStrategy #MarketingStrategy #ConsumerPackagedGoods #BusinessGrowth #CPGBrandBuilders
Transcribe →How Joyride Candy Hit $20 Million in 3 YeHow Joyride Candy Hit $20 Million in 3 Years | The Influencer Marketing Strategy Behind the Growthars | The Influencer Marketing Strategy Behind the Growth
Apr 2700:13:06Tap to summarizeHow Joyride Candy Hit $20 Million in 3 Years | The Influencer Marketing Strategy Behind the GrowthIn this episode of CPG Brand Builders, Braden breaks down how Joyride Candy scaled to $20 million in just three years by combining better-for-you positioning with the power of influencer marketing.With Ryan Trahan as the face of the brand, Joyride Candy captured a younger audience, built instant credibility, and created trust with modern families. This episode is not just about candy. It is about the strategies CPG brands can use to accelerate growth and build stronger consumer connections. In this episode, you will learn:-How influencer partnerships can build credibility quickly-Why better-for-you positioning resonates with today’s consumers-How Joyride Candy appealed to younger demographics and families-How to turn audience attention into revenue-Lessons every CPG founder and marketer can apply to grow fasterIf you are building a CPG brand, this episode is filled with practical insights you can apply immediately.Like, subscribe, and share for more conversations and growth strategies for CPG brands. Join the CPG Brand Builders community today:https://brandbuilderscpg.com#CPG #InfluencerMarketing #BrandGrowth #MarketingStrategy #BrandBuilding #ConsumerGoods #GrowthMarketing #FounderTips #MarketingInsights
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