Podcast
CPG Insiders
Hosted by Mark Young, Justin Girouard · EN
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns.
They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
25episodes
Episodes
Newest firstAll episodes
CPG Reality Check – Ep. 49
Mar 28, 2022Tap to summarizeWelcome back to CPG Insiders, on this episode your Hosts Dr. Mark Young and Justin Girouard talk about just how much of a brand can some products become. Content Outline: Segment 1: How Ad Agencies sell Clients that they need to build their brand. The truth of it is that some products are built to be brands, and some products are made to be things. Segment 2: Does the Brand / Product tell the world something about me? This doesn't mean that a product can't be KNOWN for something. Segment 3: The guys get into the 7 Truths of this topic If you want to learn more about CPG Advertising you can contact us through jandhlabs.com. We appreciate everyone listening, please leave us a review on the platform you engage in podcasts. We cannot tell you how much we appreciate reviews, it helps us reach more listeners and entrepreneurs like yourself.
Transcribe →Advertising in an Election Year
Mar 16, 2020Tap to summarizeOn this episode of CPG Insiders, Mark and Justin talk about buying advertising media for in an election year. They discuss the challenges advertisers can face with the increase in political ads and broadcasts, plus they talk about ways to effectively work in and around a more cluttered advertising space.
Transcribe →Re-Evaluating Brick & Mortar
Feb 10, 2020Tap to summarizeOn this episode of CPG Insiders, Mark and Justin consider how consumer trends have changed significantly, with a long list of the brick and mortar stores closing in 2020 as evidence. CPG brands need to rethink how they view their business, in terms of where their consumers shop. They discuss the ideal business model of many digital-only businesses, and they talk about the CPG categories for which consumers prefer shopping online. They also consider how marketing for many online businesses expands outside of just digital advertising, even if sales are only direct to consumer.
Transcribe →What Media Works Where
Jan 27, 2020Tap to summarizeOn this episode of CPG Insiders, Mark and Justin consider a question that clients often ask them. They run through a number of things to consider about your CPG product when you're planning your creative and media strategy. This includes what kind of advertising it needs to effectively sell, where it is sold, who the target demographic is, as well as other constraints.
Transcribe →The 7 Deadly Mistakes CPG Challenger Brands Make
Nov 4, 2019Tap to summarizeOn this episode of CPG Insiders, Mark Young and Justin Girouard discuss 7 of the most common mistakes CPG brands make when starting to market their products. After decades of experience in the advertising industry, the team at Jekyll & Hyde have identified many common traps that challenger brands fall into when starting out in the CPG marketplace. Mark and Justin offer up some sound advice for new brands to avoid these pitfalls in order to put themselves on the path to growth.
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