Podcast
CPG Launch Leaders
Hosted by Bold Strategies, Inc · EN
CPG Launch Leaders dives into the world of CPG product launches. We interview the leaders who’ve brought new items to the shelf and tell their stories. You’ll hear about the challenges they faced, how they overcome them, and what they learned along the way. From the highest highs to the lowest lows, tune in to experience life on the frontlines of innovation.
Presented By Bold Strategies
Presented By Bold Strategies
10episodes
Episodes
Newest firstAll episodes
Creating Buzz for CPG Brands with TaleSplash's Amy Jackson
Sep 10, 202400:30:48Tap to summarizeSetting up your CPG brand for success isn’t just about marketing savvy—it’s also about leveraging PR at the right time.In this episode, we are joined by Amy Jackson—founder and CEO of TaleSplash. Amy shares why time is the most important asset for CPG brand launches and delves into the role of PR strategies and technologies in helping your brand stand out in a crowded marketplace.We also discuss:Why CPG brands need consistent engagement with journalists and influencers to build authentic buzz and boost brand credibility.How leveraging both traditional journalists and social media influencers can provide a comprehensive PR impact.The importance of early planning and anticipating journalistic needs for successful PR campaigns, especially for large CPG brands.
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Going Beyond Sustainability with Kelly Vlahakis-Hanks of ECOS
Aug 20, 202400:45:48Tap to summarizeIn a world facing climate change and chemical contamination, sustainability alone isn’t enough.Some businesses understand that people’s health depends on the planet’s health, and these companies are building a better world for future generations.In this episode, we speak with Kelly Vlahakis-Hanks, President & CEO of ECOS, a leader in healthy cleaning products. Kelly shares how ECOS achieved carbon-neutral, water-neutral, and zero-waste manufacturing, becoming the first climate-positive manufacturer in the U.S.We also discuss:ECOS’ approach to educating consumers on safety and healthChallenges and solutions during the COVID-19 pandemicMaking green and healthy products affordable and accessible
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The Digital Era of Product Testing with Bold Lab’s Chad Bingle
Aug 6, 202400:50:16Tap to summarize70% of all CPG products fail within the first two years in the market. So how do you make sure your product is set up for success?The short answer is testing. It might sound simple, but if you don’t understand the science behind the testing process, your product may end up in that 70%.In this episode, Chad Bingle , VP of Product at Bold, joins host Darcy Ramler as they share how the cutting-edge digital product testing and development methodologies are revolutionizing the way CPG products succeed in the marketplace. They also explore the shift from traditional survey methods to real-time digital feedback, emphasizing how digital space allows for swift adjustments that are crucial for hitting the mark with today's tech-savvy consumers.Join us as we discuss:How leveraging digital tools and consumer feedback post-launch can significantly enhance click-through rates and product performance.Strategies for dissecting consumer behavior to tailor impactful marketing effortsHow using machine learning predictive models connects consumer trends and derisk product launchesAnd much more!
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eCommerce Trends and Smarter Growth with FirstMovr's Chris Perry
Jul 16, 202400:47:38Tap to summarizeGrowth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely on growing, it will fall apart – it will be blind growth.You need to understand what propels your brand’s growth, and why it does so, and learn how to leverage it.In this episode, we are joined by Chris Perry, Chief Learning Officer, and Co-Founder at firstmovr, as he delves deep into the Specific, Measurable, Achievable, Relevant (SMART) Growth approach for brands in the e-commerce space. Chris touches on the power of strategic differentiation, the importance of testing products across various platforms, and how e-commerce techniques can revolutionize traditional category management.Listeners will learn:How to build a brand by targeting the right shoppers rather than appealing to everyoneThe importance of leading metrics like completeness, comprehension, compliance, and compelling content, and how to leverage themHow applying traditional category management principles to e-commerce, like focusing on existing buyers, can drive significant incremental growth and brand loyalty
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The Future of Convenience Stores and Consumer Behavior with Jason Vego from Bevz
Jul 2, 202400:41:27Tap to summarizeIn today's fast-paced world, consumer behavior is rapidly evolving—people demand their products quickly and efficiently.In this episode, we are joined by Jason Vego, CEO & Co-Founder of Bevz, a Convenience Store SaaS company that provides a middleware platform that integrates leading delivery apps into a single interface. Jason delves into the consumer behavior trends that inspired the creation of Bevz and emphasizes the key role of convenience stores and small businesses in meeting these new demands, especially in a space where personalization and customization of products have grown exponentially. Join us as we discuss: How understanding pain points on the client side can lead to an enhanced customer experience, and how technology can help in this processThe importance of integrating data-driven insights into business decision-making, especially in DTC native products, when going to marketTrends in the CPG space, such as the growing interest in international products, and the role of convenience stores in product discoveryWhy convenience stores and smaller brands are the future of retail
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MìLà's Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao
Jun 18, 202400:32:53Tap to summarizeJoin us as we talk with Jen Liao, the co-founder and president of MìLà. Jen shares MìLà's journey from a restaurant concept to a pioneering direct-to-consumer brand in the modern Chinese-American food scene. We dive deep into MìLà’s rebranding process, which goes beyond a mere name change, to embrace authenticity and innovation. From eliminating MSG to introducing clean-label products, MiLà's commitment to quality shines through. Join us as we discuss:The unveiling of MiLà’s rebranding journeyMarketing suggestions for expanding the MiLà brandHow to engage customers by leveraging digital platforms and social mediaHow testing new products can help you stay ahead in the food industry
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Brooklyn Delhi’s Path from Blog to Brand with Chitra Agrawal
Jun 4, 202400:34:54Tap to summarizeTaking a product from the kitchen’s soup pantry to the shelf takes a lot of hard work, but, more importantly, an authentic concept and a solid community.Drawing from her experience founding a startup, Chitra Agrawal, Founder of Brooklyn Delhi and Author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn [A Cookbook], joins us to share her unique story, from building a blog community to brand conceptualization, merging her Indian roots with American culture, and how it got her products a place in large-scale retailers. Join us as we discuss:Chitra’s approach to organic growth and why she refuses to give up on her vision for fundraising purposesHow Brookly Dehli co-manufactures with co-packers while maintaining high-quality productsThe importance of building a solid and supporting community before launching on a large scaleHow large retailers leverage social media platforms to introduce new products onto their shelves
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A Blueprint for Market Readiness with Eleni Shipp
May 21, 202400:38:14Tap to summarizeThere is no silver bullet to guarantee product adoption in the marketplace. However, businesses can implement strategies before launch to improve market readiness and increase the likelihood of securing a place in consumers' weekly dinners.To dive deeper into these strategies, we’re joined by Eleni Shipp, Partner at The Partnering Group. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings.Join us as we discuss:Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation.The shift towards launching products on a smaller scale to manage risks and learn from market reactions.Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social mediaCurrent dietary trends and psychological thought processes influencing consumer behaviorsThe CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.
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How The Goods Mart is Revolutionizing Brand Growth in Retail with Rachel Krupa
May 7, 202400:42:46Tap to summarizeSuccess in the CPG industry is a heterogeneous concept. It can vary depending on the brand and requires patience, targeted growth strategies, and a willingness to iterate based on real consumer feedback.In this episode, hosts Allan Peretz and Darcy Ramler are joined by Rachel Krupa, Founder of Krupa Consulting and The Goods Mart, to explore how to define, achieve, and sustain success for emerging good-for-you CPG brands. Rachel shares her insightful perspective on the power of the launch process at a smaller scale and how The Goods Mart is aiding these brands in building community and paving the way for long-term success.Join us as we delve into:The myriad challenges facing brands, such as pricing, storytelling, obtaining genuine feedback, and the need for capital when transitioning to larger retailers.Why emerging brands should prioritize owning their regional market and fostering a community before expanding too rapidly.The significance of meticulously selecting effective funding strategies and partnerships, and their potential long-term impacts.How brands like Olipop, Partake Foods, and Perfect Bar have successfully navigated growth challenges and introduced innovative products.The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.
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Carbonaut's Low-Carb, Plant-Based Pivot to Frozen with Danny Houghton
Apr 23, 202400:42:17Tap to summarizeIn this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with Danny Houghton, innovator and co-founder of Carbonaut, a company specializing in low-carb bakery products. They explore the brand’s pivot to frozen foods and discuss how Carbonaut is making waves in the healthy foods market. Danny offers up his valuable point of view on how observing subtle market signals and moving fast can lead to successful product innovation and brand differentiation in the competitive CPG landscape.Join us as we discuss:The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors.The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets.The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance.The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend.CPG Launch Leaders is presented by BOLD! www.boldstrategies.com
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