Welcome to Season 2!

This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.

In this episode, we focus on the first step of the ROAD framework: Review. Review is about understanding your products' performance, evaluating past marketing efforts, and gaining insights into what your customers want and how they respond to your campaigns.

We'll explore how to analyze your sales figures to identify your best-selling products, understand SKU velocity, and what that means for your product lineup. We're talking about looking back at your campaigns to determine what truly connected with your audience and why. Plus, we're diving into the metrics that matter—from engagement rates to follower growth, and how to use this data to tailor your content and strategy.

Influencer campaigns, search engine optimization (SEO), and pay-per-click (PPC) strategies are also on the agenda. We'll discuss how to measure the real success of your influencer partnerships, optimize your keywords for better online visibility, and manage your advertising budget more effectively.

Events, collaborations, and price promotions are crucial, too. We’ll share insights on assessing the impact of trade shows, pop-up stores, and promotions on your brand and sales.

Finally, we'll discuss the importance of monitoring industry trends and customer feedback to adapt your marketing strategies accordingly.

Each episode of this series is designed to build upon the previous one, offering practical advice and actionable tips.

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing

Subscribe to CPG Marketing School Newsletter: https://www.cpgmarketingschool.com

Other episodes you may enjoy:

https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2148024845 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147956035 https://www.cpgmarketingschool.com/podcasts/cpg-marketing-school/episodes/2147964139

Website: https://www.cpgmarketingschool.com

Instagram: https://www.instagram.com/cpgmarketingschool

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Federica Ceresa: Twitter: https://twitter.com/federicamktg

Linkedin: https://www.linkedin.com/in/federicaceresa

How to build a Marketing plan: step 1 - episode 1/5