In this episode:

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the latest development in Kraft Heinz's breakup plans, new funding and partnership for Patrick Mahomes-backed Throne Sport Coffee, a protein bar developed for mixed martial arts athletes, and what's next for Lance Collins' Accelerator Active Energy.

Show Highlights:

0:20 - Kraft Heinz has had a change of heart and will pause its efforts to split up into two separate companies. Monica explains why.

3:30 - Throne Sport Coffee, the functional beverage brand backed by Patrick Mahomes, has raised $10 million and is partnering with New York distributor Big Geyser to grow the business in the metro area. Brad details the company's plans.

5:50 - FoodStory Brands is bringing a new type of muscle to its portfolio through a new strategic partnership with UFC, the global mixed martial arts organization. Monica outlines what is known so far on the partnership.

7:30 - Accelerator Active Energy, the better-for-you brand founded by serial entrepreneur Lance Collins, is getting ready for a fresh charge as an independent brand this year. Brad highlights what's ahead.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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A Corporate Curveball And Combat-Ready Protein Bars