In this episode:

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Beyond Meat's expansion beyond meat alternatives, Prime's foray into protein shakes, DayDayCook's exit from the U.S., and Chameleon Cold Brew's future under new ownership.

Show Highlights:

0:15 - Beyond Meat is expanding into the beverage category with a limited-batch protein drink. Brad shares all the details of the launch.

2:10 - Logan Paul's Prime is entering the protein shake set after its sports drinks and energy drinks suffered declines. Monica explains more.

4:00 - DayDayCook – the owner of Yai's Thai, Nona Lim and Omsom – has exited its U.S. operations and plans to focus on its bitcoin treasury strategy, abandoning earlier ambitions to become the "General Mills of Asian food."

6:40 - Chameleon Cold Brew has been sold to Next In Natural, after changing hands over the past decade including ownership by Nestle for a brief time.

9:20 - Jesse and Ben's fake protein fries stunt drove real results, and Spiked Ade sees opportunity for vodka in the sports drink aisle.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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