In this episode:

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss how Gatorade is courting dehydrated non-athletes, Laird Superfood's acquisition strategy, the impact of GLP-1s on consumer purchasing behavior and what's happening in hemp.

Show Highlights:

0:20 - Gatorade is entering a "transformational new era" as it broadens its addressable audience beyond elite athletes and platforms with multiple tiers of hydration products.

2:45 - With help from its new majority investor, Nexus Capital Partners, Laird Superfood has made its second acquisition in less than six months, establishing itself as a buyer in the functional wellness set.

6:00 - How are GLP-1 drugs impacting CPG food and beverage? Monica dives into recent data from sales and marketing company Acosta Group, tracing purchasing trends.

9:45 - Lukas goes through the latest intoxicating hemp category news, including a legislative solution proposed by Sen. Rand Paul and how industry stakeholders are safeguarding against the impending November ban.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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Gatorade Gets A 'Lyte' Overhaul and Laird Goes On A Buying Spree