In this episode:

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss recent disruption at freeze-dried candy maker Sow Good, the new celebrity faces in supplement spaces, Khloud's expansion into a bigger salty snack set, and protein bars made with beef tallow.

Show Highlights:

0:20 - Freeze-dried candy manufacturer Sow Good is in a period of transition, following its latest recent leadership shakeup and liquidity push. Monica explains more.

2:25 - Star power is seemingly moving beyond spirits and into supplements, with David Beckham and Kylie Jenner among faces in the space. Lukas shares the latest.

4:30 - After conquering popcorn, Khloé Kardashian's functional snack brand is taking on a bigger, crunchier prize. Monica details the launch of Khloud Protein Chips.

6:20 - Prima, a new protein bar brand, is betting beef tallow will win wellness-driven shoppers. Lukas sheds light on the brand and its plans for retail.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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Outlook Not Sow Good And Crunch Time For Khloud