Podcast
Crafting Product Excellence
Hosted by Torsten Feld · EN
Join us as we explore the art and science of product management. From discovery to delivery, each episode dives deep into strategies, leadership, and real-world insights for building successful products. Whether you're a new or seasoned product manager, tune in for actionable advice and stories that will elevate your craft. Perfect for on-the-go learning, available on Spotify and more!
9episodes
Episodes
Newest firstAll episodes
Data Flywheels — How Spotify, Uber, and Duolingo Compound AI Value
Apr 600:22:25Tap to summarizeThe most powerful AI products don't just use data — they create self-reinforcing loops where more users generate more data, which trains better models, which attract more users. This is the data flywheel, and it's the closest thing to a sustainable competitive moat in AI.In this episode, we go deep on three companies that have built some of the most effective data flywheels in tech — and what AI product managers can learn from each.Companies analyzed:• Spotify — How 600M+ users and billions of daily listening events power a recommendation engine where 75-80% of all listening is algorithmically driven. Why personalization isn't a feature at Spotify — it IS the product. How Discover Weekly, Daily Mix, and AI DJ create different flywheel speeds across discovery and lean-back listening.• Uber — How millions of daily trips across 70+ countries feed real-time pricing, ETA prediction, and route optimization. The evolution from Michelangelo (ML platform) to GenAI 3.0, serving 15M+ predictions per second. Why Uber's shift to an asset-light autonomous vehicle aggregator model (18 AV partners, 28 cities by 2028) is itself a flywheel play.• Duolingo — How 100M+ monthly active users generate the learning data that makes AI tutoring better for everyone. The radical AI-first transformation: replacing contractor content creation with AI (4-5x output, same headcount), rebuilding product tiers around AI capabilities, and navigating the public backlash of workforce changes.For each company, we examine the flywheel mechanics, the cold-start problem, the competitive moat, and the product decisions that accelerate or stall the loop.Part of the Crafting Product Excellence series on AI product management.
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From PM to AI PM — Bridging the Skills Gap
Apr 600:20:18Tap to summarizeYou're already a strong product manager. You know how to run user research, prioritize a roadmap, manage stakeholders, and ship products. So what actually changes when you move into AI product management?This episode maps the exact delta between traditional PM and AI PM — the 13 skill areas where your existing expertise needs new layers, and a structured learning path to get there.What we cover:• The Skills Matrix — A side-by-side comparison of what traditional PMs already know vs. what AI PMs need to add, across 13 core skill areas from user research to regulatory compliance• From AI Literacy to Agentic Systems — How the required technical depth has evolved from "understand ML concepts" in 2023 to "prototype with LLMs and design agentic workflows" in 2026• The 7-Phase Learning Path — A structured curriculum from AI literacy through GenAI product mastery and regulatory fluency, designed for 5-8 hours per week alongside your day job• Role Evolution 2023-2026 — How the AI PM role shifted from "AI Translator" (bridging data science and business) to "AI Architect" (prototyping, evaluating, and shipping AI-native products)• EU AI Act Compliance — Why regulatory fluency is now a core PM skill, not a legal team concern — including risk classification, documentation requirements, and the August 2026 deadline• Career Landscape — Compensation benchmarks, job market trends, and what hiring managers actually look for in AI PM candidates• Prompt Engineering as PM Craft — Why prototyping with LLMs is table stakes, and the real skill is knowing what scales beyond the prototype• LLM Evaluation (Evals) — The single most differentiating AI PM skill in 2026: designing evaluation frameworks for non-deterministic systemsWhether you're planning your transition or already in an AI-adjacent role looking to level up, this episode gives you a concrete roadmap for closing the gap.Part of the Crafting Product Excellence series on AI product management.
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12 Essential Frameworks Every AI Product Manager Needs
Apr 600:22:40Tap to summarizeWhat separates a traditional product manager from an AI product manager? Frameworks.In this episode, we break down the 12 essential thinking tools that every AI PM needs in their toolkit — from evaluating whether AI is even the right solution, to navigating the build-vs-buy decision, to designing human-in-the-loop experiences that actually work.Here's what we cover:• AI Opportunity Assessment — How to evaluate whether a problem is worth solving with AI, and when simpler solutions win• Build vs Buy vs API — The decision framework for choosing between building your own model, buying a solution, or calling an API• Data Flywheel Evaluation — How companies like Spotify and Uber create self-reinforcing loops where more users mean better AI• ML Product Metrics — Going beyond accuracy to measure what actually matters for your product and your users• Precision-Recall Product Tradeoff — Why you can't have it all, and how to choose the right error profile for your use case• RAG vs Fine-Tuning Decision — When to augment a foundation model with retrieval vs. when to train your own• GenAI Product Evaluation — A structured approach to assessing generative AI features before committing resources• GenAI Cost-Quality-Speed Tradeoff — The three-way tension every GenAI product team faces, and how to navigate it• Human-in-the-Loop Design — Designing AI systems where humans stay in control without killing the user experience• AI UX Testing Framework — How to test AI-powered interfaces when outputs are non-deterministic• Responsible AI Checklist — The ethical and safety considerations that should be part of every AI product review• Cross-Functional AI Collaboration — How to align engineering, data science, design, and business stakeholders on AI initiativesWhether you're transitioning from traditional PM to AI PM, or preparing for AI product management interviews at top tech companies, these frameworks give you a structured way to think through the unique challenges AI products present.
Transcribe →Assumption Mapping: What It Is, How It Helps, and How to Use It | Crafting Product Excellence
Oct 31, 202400:08:24Tap to summarizeIn this episode of Crafting Product Excellence, we dive into the powerful tool of assumption mapping. Learn how product teams can identify, categorize, and prioritize their assumptions to de-risk product development and make more informed decisions. We’ll explore when and how to use assumption mapping, along with practical steps to integrate it into your product strategy. Whether you’re in the discovery phase or preparing for a major launch, this episode will provide actionable insights to help you succeed. Tune in for expert advice on mastering uncertainty! Read the article here: https://medium.com/crafting-product-excellence/managing-product-roadmaps-balancing-short-term-wins-and-long-term-strategy-5c14e5533a6cOr take a look into the publication "Crafting Product Excellence": https://medium.com/crafting-product-excellence
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Managing Product Roadmaps: Balancing Short-Term Wins and Long-Term Strategy
Oct 3, 202400:07:27Tap to summarizeIn this episode of Crafting Product Excellence, we dive into the art of managing product roadmaps. Learn how to balance quick wins with long-term strategy, prioritize features effectively, and adjust your roadmap as business needs evolve. Whether you’re managing a small startup or a large enterprise product, this episode offers actionable tips and real-world examples to help you create a flexible, forward-thinking roadmap that drives success. Tune in for expert insights! Read the article here: https://medium.com/crafting-product-excellence/managing-product-roadmaps-balancing-short-term-wins-and-long-term-strategy-5c14e5533a6c Or take a look into the publication "Crafting Product Excellence": https://medium.com/crafting-product-excellence
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Mastering Stakeholder Management: Aligning Business Goals and Product Vision | Crafting Product Excellence
Oct 1, 202400:09:33Tap to summarizeIn this episode of Crafting Product Excellence, we explore one of the most crucial aspects of product management: stakeholder management. Learn how to effectively communicate with different stakeholder groups, balance competing priorities, and align business goals with your product vision. Whether you’re dealing with executives, customers, or cross-functional teams, this episode offers practical strategies for building consensus and gaining buy-in. Tune in for actionable insights and real-world examples that will elevate your stakeholder management skills. Read the article here: https://medium.com/crafting-product-excellence/mastering-stakeholder-management-aligning-business-goals-and-product-vision-b4b0515b2784 Or take a look into the publication "Crafting Product Excellence": https://medium.com/crafting-product-excellence
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From Data to Decisions: How Product Managers Leverage Analytics
Sep 28, 202400:13:10Tap to summarizeIn this episode of Crafting Product Excellence, we explore how product managers can harness the power of data to make smarter, more informed decisions. Learn how to balance quantitative and qualitative insights, prioritize features, and avoid common data traps. Whether you’re new to product management or looking to sharpen your skills, tune in for practical advice and real-world examples that will elevate your data-driven decision-making. Read the article here: https://medium.com/crafting-product-excellence/from-data-to-decisions-how-product-managers-leverage-analytics-471b96a81b08 Or take a look into the publication "Crafting Product Excellence": https://medium.com/crafting-product-excellence
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Cross-Functional Teams: Building Bridges Across Departments
Sep 26, 202400:11:16Tap to summarizeProduct managers often find themselves at the center of diverse, cross-functional teams. These teams are made up of members from various departments — engineering, design, marketing, sales, and beyond — each with its own priorities, perspectives, and expertise. The challenge? Product managers must guide these teams toward a shared vision and goal, despite their differences.
Transcribe →The Product Manager’s Balancing Act: Discovery vs. Delivery
Sep 24, 202400:07:07Tap to summarizeProduct managers constantly walk a tightrope between two essential but often conflicting responsibilities: discovery and delivery. Discovery involves identifying customer needs, experimenting with new ideas, and validating concepts. Delivery, on the other hand, is about executing those ideas, building products, and shipping them to market. The most successful product managers master the art of balancing these two phases. But how do you find the right balance? In this article, we’ll explore strategies for managing both discovery and delivery effectively, while keeping stakeholders, customers, and teams aligned.
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