In this episode of The Ross Simmonds Show, Ross dives deep into a major paradigm shift happening in search—Generative Engine Optimization (GEO). As AI-powered tools like ChatGPT, Claude, Google Gemini, and others increasingly influence how we discover information, traditional SEO practices rooted in rankings, backlinks, and page authority are rapidly becoming outdated.

Ross unpacks how memory, personalization, and context are reshaping discoverability and what brands and marketers must do to stay competitive in this new era. From building real author entities to creating multi-format content experiences, you'll learn actionable strategies for future-proofing your content marketing and search approach.

Whether you're a seasoned SEO or an emerging content leader, this episode will give you the tools to thrive in the age of personalized AI-driven information retrieval.