Create Your Edge: A Marketing Podcast is back again! This month we’re discussing the customer journey. What is it? What steps can your business take to help customers engage in your journey? Find out on this episode of Create Your Edge!

Introduction -

Welcome to Create Your Edge: A Marketing Podcast. I'm your host Bryan Schilligo. I’m joined this week by Creative Edge’s Director of Development Zack Koeller and Development Specialist Payton Beck. They’ve prepared some great information about the customer journey and how you can implement it in your small business marketing plan.

In just a minute we’ll be discussing the customer journey , but first we’re going to take a quick trip to the past for This Week in Media History.

This Week in Media History

On August 3, 1977 Radio Shack unveiled the TRS-80 personal computer, which with the Apple and Commodore would form the “1977 Trinity” of mass-produced and mass-marketed home computers.

The TRS-80 had a full-stroke QWERTY Keyboard, a Zilog Z80 processor, and 4 KILObytes of DRAM (Which was 4 times as much as many similar 8-bit computers at the time).

The computer launched at a starting price of 600 dollars in 1977 which is equivalent to roughly $2600 in 2020. The TRS, Apple, and Commodore would go on to dominate the market and usher in the true beginning of the computer age.

Main Discussion -

What is a customer journey?
Overall definition of customer journey -

Awareness: grab a consumer’s attention to attract them toward your product or service
- How many times have you seen an ad on Facebook that made you think “I need that.” Even though that was the first time you’d ever seen or thought about that product?
Findability: the businesses who win are the ones that are the most findable
- Most people aren’t as impulsive as advertisers want them to be. Customers will most likely sleep between now and the time they see your ad. You need to be there when they come back around. We live in a world where buyers have all the power and knowledge at their fingertips. They are going to Google your product and if you’re not there, and your competitors offer a suitable alternative, you’ve just lost.
Reputation: reviews & social media; almost 9 out of 10 people will hesitate purchasing from a company with bad reviews
Conversion: Virtual doorway for customers to enter your business, regardless of whether or not you sell your products/services online, it’s imperative that all businesses have a website presence
- You should put just as much emphasis on your customer’s experience online as you do when they’re in-store.
Advocacy: a raving fan from a amazing products or services, and leveraging their enthusiasm to your benefit

Outro - Thanks for joining us for another episode of Create Your Edge! Until next time, remember to get out of the damn box and go be extraordinary.

Create Your Edge is a production of Creative Edge Inc., a full-service marketing company headquartered in Cape Girardeau, Missouri. Remember to subscribe on iTunes, Stitcher, Spotify or anywhere else you’re enjoying our show. You can also stay in touch through Facebook, Instagram, or Twitter. Just search for Creative Edge in Cape Girardeau, Missouri.