You finally hit the goal. You should feel proud, satisfied, even a little celebratory. But instead? Your brain whispers, “Okay, cool… what’s next?”

In this episode, I unpack the arrival fallacy and why it keeps creative business owners stuck in a cycle of never-enough, even when we’re living the life we once dreamed of:

What “arrival fallacy” is and how it steals your joy in a really sneaky way
Concrete steps to free yourself from the cycle so you can finally enjoy exactly where you are right now
What I did when I recently fell into this trap (and how the Japanese girlfriend from Karate Kid)

If you’re constantly running TOWARDS the next goal… are you really running AWAY from your current self?

Let’s get you moving towards happiness instead.

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141: Stop Moving the Goal Posts in your Creative Business

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