Forget the 40-page business plan. Here's what actually works when you're just starting out.

In this episode, I'm walking you through my Calligraphy Starter Business Plan: 3 categories, 9 questions, and zero room for overthinking yourself into paralysis.

1. 🖊️Your Product/Service
- What to offer first (choose one for now!)
- What related upgrades you could add for the same clients
- The focused practice so you can deliver it well

2. 👰Your Clients & Pricing
- How to get clear on your dream client
- How to build a portfolio that speaks directly to them
- Where to focus to land your first 3 clients (hint: start closer than you think)
- A simple pricing exercise that gets you past the fear

3. 💰Your Finances & Legal
- The 3 financial steps to set up first
- Sole prop, LLC, or S-corp — what decision you actually need to make right now

Traditional business plans didn't work for me. This did. It's scrappy, focused, and designed to get you moving with intention — not spinning in place.
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📝 Want this in a snazzy PDF you can fill out on your own?
You can download the Summit Business Plan Builder when you sign up for my free Art and Business of Modern Calligraphy Online Summit (July 7–9) at crookedcalligraphy.com/summit

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