In this episode, Gail Doby welcomes Ann Feldstein, a 25-year industry veteran and the force behind Moxie Marketing. Ann reflects on her journey from working on the De Beers “Diamonds are Forever” campaign to serving as Vice President of Communications at Kravet before launching her own agency ten years ago.

The heart of the discussion focuses on Ann’s keynote research into why women often harbor judgment toward one another. They explore internalized misogyny—the unconscious adoption of sexist attitudes—and how it manifests in everything from holiday clean-up expectations to judgments about makeup and parenting. Ann also breaks down the “fairy tale complex,” explaining how classic stories like Cinderella taught young girls to view other women primarily as competition for male attention. Tune in for this conversation that is always relevant, but perhaps even more so in the female-dominated industry of interior design.

In this episode, you’ll hear about:

The Evolution of a Career: Ann’s 15-year tenure at Kravet and her transition to founding Moxie Marketing, which exclusively serves the interior design space.
The “Karen” Label: How modern slang is used to silence women who speak up when they are unhappy or mistreated.
Double Standards in Society: The contrast between how society shames young girls for their pop star fandom while celebrating men for their passion for sports teams.
The Perfectionism Trap: Why women are often hesitant to take risks because they haven’t been taught that it is okay to fail or make mistakes.
The Power of Succession: Ann’s observation that many women build thriving businesses but fail to create a succession plan, missing out on passive revenue and a lasting legacy.
The Highlights of the Design Industry: How Gail’s experience with design clients has been primarily positive, building communities of women who are happy to collaborate instead of compete.

If you’re listening on your favorite podcast platform, view the full show notes here: https://thepearlcollective.com/s14e10-shownotes

https://www.youtube.com/watch?v=7w6Ze2vOavk

Episode Transcript

Note: Transcript is created automatically and may contain errors.

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And it’s so exciting to have you on the Creative Genius podcast and I am really happy to have you here today.

Well, thank you so much for inviting me to be on. I’m a huge fan of The Pearl Collective and your podcast, and I’m so honored to be on.

Well, thank you for being here. Well, I want to talk to you a little bit about your background and how you got into the industry to begin with.

Great. This month is actually 25 years for me in the industry. I started my career at JWT and I worked on the De Beers Diamonds campaign and that was an interesting time. And then I went to a smaller boutique firm and I worked on other luxury brands. And then I met someone and fell in love and didn’t want to work agency hours.

And I saw that Cravet was looking for a marketing person and I applied and I hit it off with the team and I really liked the family and they offered me a position. And it was such an interesting time for me because it was a real learning curve. And here I thought I was like sort of set in my career and I had this new learning experience. And I fully admit as a marketing person, it probably took me a good year or two to fully understand

the industry works and how best to serve the interior designers. I was at Kravat for 15 years and in 2015 I stepped down as the vice president of communications and I opened Moxie Marketing and we just celebrated 10 years. Yes, 10 years. Time really does fly. At Moxie we work with brands and interior designers, anyone in the interior design space.

We do only take on clients in the interior design space because that is really where my experience is. And I work with brands on marketing and sales. I work with designers on communications plans, of course, PR, events, social media, everything to help designers and brands grow their business.

Hmm, how exciting. Well, and I know you’re working with some people that I happen to know and love well. So that’s really exciting. And I’m really happy to know you because I think in this industry, it’s really important to have people that grasp what we do and understand the complexities of this business because it is not a normal animal. No.

It is not.

It isn’t. And I think that one of the things that’s so hard is trying to find somebody who can adapt to the changing industry. And I think you have done that really well.

Thank you. I’ve worked really hard at that and trying to understand the nuances of everyone’s business, not just the brands, not just the interior designers. I believe we all play an important part in the ecosystem of interior design. I also think it’s such a special industry. That’s one of the things that I did notice right away when I started 25 years ago. People were so willing to help each other.

And it really touched me in that regard. And then at Cravet, I got to work on the Ronald McDonald House project. And it was just wonderful to see all of my colleagues come together, competitors, other designers. Everyone came together for this really special cause. And I think designers and the industry in general are just incredibly giving.

Mm-hmm. I love that part of the industry too. Well, let’s talk about you a little bit. I’d love to know what your guilty pleasure is.

what is my guilty pleasure? I probably have a few. I love a day just sitting on the sofa with my dogs and the fire going and some good food and good Netflix and cozy pajamas and maybe a nice cocktail or reading a good book. That’s definitely a guilty pleasure of mine. I’m a huge foodie. So I don’t know if I would say that’s a guilty pleasure. To me, food is life.

Yeah, I do enjoy my food and I love trying new food and cooking and all the things related to food. I even like grocery shopping.

that’s, that’s alien to me. I haven’t been in a grocery store in years. My husband does all the grocery.

I do love it, not at the holidays. And I like to be there as soon as they open first thing in the morning, but I do enjoy grocery shopping.

is so interesting. I’ve never heard anybody say that. There’s something wrong with you,

I know I don’t love regular shopping unless I’m traveling but grocery shopping it’s my happy place

my gosh, that’s so funny. I don’t even cook anymore, so I don’t relate at all. All right, well, who would you take with you to a desert island, say you’re stranded?

Well, I definitely would bring my dogs. And then, you know, I think there’s a few different people. My best friend, because we could talk about anything till the cows come home. I’d love it if it was my mom, but she’s not with us anymore. You know, someone that’s interesting and then someone that would help me not go stir crazy as someone with ADHD who’s always on the move, even though I’m sure I love my relaxing time, someone that could keep me sane.

I love that. Well, let’s talk about one of your favorite topics. you had come to us a while back and had mentioned that you’d love to be speaking on this topic. And at the time, we weren’t ready to have a conversation yet because we we already had everything booked for the podcast. But I think it’s such an important topic. And I think that today, let’s talk about why women are so hard on women.

And I’m so curious, what prompted your passion for this topic?

So it was really interesting. A couple of years ago, I was having dinner with one of my girlfriends and she’s a mentor to me. She’s older than I am. She is also in marketing. And since I met her, ironically through a crab, it when I first started, we just clicked and she has been a terrific mentor to me and a dear friend. And she comes over on Christmas Eve. She spends Christmas Eve with my family. And a couple of years ago, we were celebrating her birthday at dinner and another friend of hers had

come by for drinks. And I just kind of casually mentioned that I think women are really hard on other women. And the two of them did not take it well. And the other woman, the friend, was actually in the process of being let go from her job. And she was putting it all on a woman and the reason she was being fired. And their reaction was so strong and took me by such surprise.

I really, it kind of just gave me pause and I started looking into it. I just started doing research. As I mentioned, I do have ADHD. So, you know, my brain gets something and it just keeps going. And then about six months later, I was talking to a friend of mine, Sarah Kravitz actually, and I told her about what had happened. And she was the one that said to me, you know, and you’re really passionate about this. Like, I think there’s something you could do with it.

A couple of months later then she...

Why are Women so Hard on Each Other? (Ann Feldstein)