Welcome to Creative Journeys!

Hey up, folks! I am Jo Day, and welcome back to Creative Journeys, the podcast where we explore the ups, downs, and everything in between when building a creative business. Today, we are diving into the world of podcasting - is it the right move for your business, or just another shiny distraction?

I am joined by my amazing co-host Lucy Rennie, who started her own podcast while writing a book, and together, we unpack the realities of launching a podcast, the tech and strategy you need, and how to make it a valuable business tool instead of an overwhelming time drain.

If you have ever thought about podcasting but felt unsure where to start, this episode will help you decide whether it is the right step for your business growth.

🎧 Listen now and find out if podcasting is your next big move!

Episode Summary

Starting a podcast sounds exciting, but is it actually worth it for your business? In this episode, Lucy Rennie and I break down the truth about podcasting—the good, the bad, and the unexpected.

We cover:
✔️ How Lucy launched her podcast alongside writing her book
✔️ The biggest mistakes new podcasters make (and how to avoid them)
✔️ Why knowing your audience is crucial before you start
✔️ How podcasting can build authority, trust, and long-term business growth
✔️ The tech tools we recommend for a smooth podcasting experience
✔️ Mindset struggles: Overcoming self-doubt and imposter syndrome
✔️ Should you DIY your podcast or hire a production team?

If you are thinking about podcasting but are unsure whether it is the right fit, this episode will give you the clarity you need.

Key Takeaways

📌 Podcasting is a long-term game—you need a content plan to avoid burnout.
📌 Know your WHY—do not start a podcast just because everyone else is doing it.
📌 The right tech matters—we share our recommended software and tools.
📌 Imperfect action beats perfection—done is better than perfect!
📌 Podcasting builds trust—it helps your audience feel like they know you.

Resources & Mentions

🔗 Buzzsprout – Podcast Hosting
🔗 Riverside.fm – Recording Software
🔗 Audacity – Free Editing Software

Love the episode? Here’s how you can support!

⭐ Leave a review on your favourite podcast platform.
📢 Share this episode with someone who needs to hear it.
🎙️ Subscribe for more creative business insights.

We would love to hear from you, send us a text!

Subscribe to our Youtube channel: @heyupfolks

Connect with Jo Day:

Hey Up Folks! 👋🏻 Website - https://www.heyupfolks.com
Hey up Folks Instagram: https://www.instagram.com/heyupfolks/
Linkedin: https://www.linkedin.com/in/jo-day-a5b409321/

Connect with Lucy Rennie:

Website: https://www.iamlucyrennie.com/
Lucy on Instagram: http://instagram.com/iamlucyrennie
Linkedin: https://www.linkedin.com/in/lucyrennie1/

09 Podcasting Secrets: How to Grow Your Business and Build Authority

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