In this video, Megan Lightcap, an investor at Slow Ventures, discusses the concept of investing in creators. She explores the idea of borrowing against future equity and how it can be a valuable opportunity for creators. Megan addresses common misconceptions about owning a piece of the creator and explains the structure of deals with creators, including the use of holding companies. She shares insights on the different types of investments in creators and the stages of raising capital for them. Megan also highlights the potential outcomes and liquidity for investments in creators. Lastly, she discusses the need for a rebranding or reframing of the creator economy and shares her plans for marketing and awareness strategies in the future. TIMESTAMPS 0:00 Introducing the video 1:37 Exploring the concept of investing in creators 2:00 Examining the idea of borrowing against future equity 6:00 Describing the structure of a deal with a creator 6:40 Discussing the thought process behind the deal structure 8:35 Exploring the potential uses of capital for creators 9:45 Addressing misconceptions about owning a piece of the creator 10:55 Defining the bounds of the creator holding company 13:15 Reviewing different types of investments in creators 15:00 Discussing the stages of raising capital for creators 17:00 Exploring the potential outcomes and liquidity for investments in creators 22:10 Arguing for a rebranding or reframing of the creator economy 23:45 Identifying the opportunities for creators in niche markets 27:20 Discrediting the misconception that creators are not business people 29:40 Outlining Megan's focus on go-to-market strategies and KPIs 31:30 Explaining Megan's plans for marketing and awareness (licking the cookie) 34:25 Discussing when creators should consider starting a company 36:30 Sharing Megan's plans for the next 12 months 39:30 Highlighting where to find Megan online LINKS Megan: https://twitter.com/mmlightcap Slow Ventures: https://slow-prod.herokuapp.com/ Michael: https://twitter.com/mikekarnj Safwaan: https://twitter.com/safwaankay Listen on your favorite podcast app Spotify: https://open.spotify.com/show/0NxaIMJydhpHoRy2g7eAvn Apple Podcasts: https://podcasts.apple.com/us/podcast/creator-led-brands-with-safwaan-kay/id1688957922

Youtube: https://youtube.com/@creatorbrands

Megan Lightcap: How to Invest in Creators