Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal.

00:00 Introduction

01:10 The Congressional Creators Caucus

07:33 Creator Economy GDP Impact

10:14 Markiplier's Iron Lung Strategy

13:28 Creator Horror Movies Hit Theaters

18:53 Interview: Robert Kaliati

20:07 Inside the Caleb Hammer Empire

24:06 Moving Superfans Off YouTube

28:16 Building a Successful Membership Offer

30:37 Obsessing Over Retention Metrics

32:36 YouTube vs. Uscreen Revenue Splits

34:57 Is KSI Leaving the Sidemen?