Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year.

Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer.

00:00 Welcome to Creator Upload

00:20 YouTube Coachella Station Initiative

02:33 Justin Bieber's Coachella Performance

07:05 Is Bieber a True YouTuber?

10:37 Interview: LinkedIn's Alex Josephson

11:10 CEOs as Content Creators

14:28 The Rise of B2B Creators

16:02 LinkedIn NewFronts and Top Voices

22:06 Scaling Impact for Brands

28:53 Tripling LinkedIn Creator Payouts

30:12 Follower Count vs Real Influence

33:46 Connected TV Ads on LinkedIn

37:02 Hollywood on YouTube vs AOL

44:22 YouTube Shorts Timer Update

45:47 Wrap Up

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand