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YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute.

00:00 The Power of Video Clipping

04:36 YouTube Brings Back DMs

07:04 Is YouTube a Social Network?

08:00 How DMs Drive the Algorithm

10:20 TikTok Partners With Sundance

12:38 Hollywood Embraces Vertical Dramas

15:46 Accenture Acquires Whalar Agency

18:38 CAA Launches $250M Creator Fund

19:56 The Social Reckoning Trailer

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand