Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller, President of JesserCo, to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there.

What you’ll learn:

-- The steps to transition from Bucketsquad to JesserCo

-- How to scale an apparel brand to $10 million in revenue

-- When a creator needs to hire a President for administrative tasks

-- The strategy behind getting into 150 Dick's Sporting Goods stores

00:00 POSSIBLE Miami & Issa Rae

07:34 Zach Miller Interview Starts

07:52 Rebranding to JesserCo

08:49 New Business Ventures Coming

10:54 When to Hire a President

13:39 Scaling Bucketsquad Apparel

15:01 Solving Creator Key Man Risk

20:52 YouTube Media Business Breakdown

23:34 Hiring an Adidas Executive

27:05 JesserCo's M&A Strategy

30:01 YouTube's Market Dominance

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand