Podcast
Creators Are Brands
Hosted by Tom Boyd · EN
My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
11episodes
Episodes
Newest firstAll episodes
is "yap style" content bullsh*t?
May 900:14:19Tap to summarizeget on my 15 day yap challenge: https://www.bonusfootage.co/yapin this "close friends" version of the pod, i'm talking about three things: why talking on camera is the most accessible content format for creators right now, a quote from brianna west's pivot year that reframed how i think about energy and motivation, and the exact moment i found my lane as a content creator during a 30 day content challenge.if you're an entrepreneur, marketer, coach, or aspiring creator who's been overthinking how to start making content, this is for you. no editor. no big budget. just you, your phone, and your ideas.we cover:why talking on camera (yapping) is working right now for personal brandshow to go from idea to posted video with zero frictionfinding your content niche as a creatorbuilding momentum on short form videowhy your side project might be the thing that unlocks everything elseif you've been sitting on an idea, a side hustle, or a personal brand you've been too scared to start, pick something and go.#contentcreator #personalbranding #contentmarketing #videocreator #entrepreneurmindset #contentcreatortips #talkingoncamera #shortformcontent #creatormotivation #sidehustle #aspringcreator #buildingacreatorcareer #contentcoach #videostrategy #creatoreconomy
Transcribe →From Unknown Editor to 3M Followers: "The Ice Bath Guy" w/ Jordan Ferrone
Jul 3000:35:41Tap to summarizeIn this episode, we dive deep into how Jordan Ferrone built a 2.3 million follower empire by taking ice baths every single day for 669+ days straight. From 400 followers to 1.1 million on Instagram alone in under 700 days, Jordan reveals the simple format strategy that broke the internet and the behind-the-scenes reality of consistent content creation.KEY INSIGHTS:• How he went from unknown video editor to multi-million follower creator using one simple daily format• Why "frictionless content" and removing creative barriers is the secret to sustainable posting• The exact equipment setup and process behind his viral ice bath videos (Canon R6, Rode Wireless 2, ChatGPT scripting)• How he uses ChatGPT to learn his voice and generate daily affirmations after 365 days of manual writing• Why building content around lifestyle habits you want to maintain beats chasing trends every time• The mindset shift from "what will go viral" to "what would I want to see" that unlocked his authenticityWhether you're struggling with content consistency, looking to build a sustainable format, or wondering how simple concepts can scale to millions of followers, this conversation reveals the unglamorous reality behind viral success and why patience beats perfection.ABOUT JORDAN FERRONE:Jordan Ferrone is a content creator with 2.3+ million followers across platforms, known for his daily ice bath videos combining motivational messages with extreme cold exposure. He's also the author of "It's Gonna Be a Good Day" and has been featured as one of the top ice bath creators online.#IceBath #ContentCreator #ConsistentContent #CreatorEconomy #SocialMediaStrategy #ContentFormat #DailyHabits #CreatorMindset #ViralContent #ContentCreation #CreatorJourney #SocialMediaGrowth
Transcribe →Why Your "Perfect" Content Isn't Working (Do This Instead) w/ Courtney Johnson
Jul 2300:26:46Tap to summarizeIn this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive approach to building authentic content that actually converts.KEY INSIGHTS:• Why "good content is bad content" and perfect videos are actually hurting your growth• How to overcome analysis paralysis and start posting imperfectly to reach great content faster• Why LinkedIn is the easiest platform to succeed on (less than 1% post weekly = instant top 1% status)• The "phone notes method" for capturing million-dollar content ideas during everyday moments• Why the "Open to Work" banner has a negative effect on your negotiation power and looks desperate• How to repurpose the same content 10 different ways instead of constantly creating new ideas• LinkedIn's secret prioritization of vertical video content from other platforms (straight from LinkedIn HQ)Whether you're stuck in perfectionist paralysis, struggling to choose a platform, or wondering why your polished content isn't performing, this conversation will flip your entire content strategy upside down. Courtney proves that authenticity beats production value every single time.ABOUT COURTNEY JOHNSON:Courtney Johnson is a content creator, LinkedIn strategist, and founder of "Level Up on LinkedIn" cohort. Known for her hot takes that cut through social media BS, she helps creators build authentic personal brands without the perfectionist trap. Her newsletter and content focus on practical strategies for sustainable content creation.#ContentCreator #LinkedIn #ContentStrategy #CreatorEconomy #SocialMediaStrategy #ContentCreation #LinkedInStrategy #CreatorTips #ContentMarketing #PersonalBrand #CreatorMindset #SocialMediaTips #ContentPlanning #CreatorAdvice #LinkedInGrowth
Transcribe →Why Brands Pay Influencers $150K Salaries (I Called JT Barnett)
Jul 2000:40:38Tap to summarizeIn this episode, we dive deep into what brands are really looking for in content creators and why most companies struggle to find the right talent. JT shares the 40+ signals his team uses to identify elite creators, revealing that adaptability to algorithm changes is more valuable than viral one-hit wonders.KEY INSIGHTS:• Why LinkedIn fails for finding creator talent and where to look instead• The minimum compensation creators should expect ($3,000 for 15 videos) and why it's rising• Red flags in the creator vetting process that instantly disqualify candidates• How to spot the difference between viral luck and true content strategy skills• Why team players outperform solo stars in brand content creationWhether you're a brand looking to level up your content strategy or a creator seeking in-house opportunities, this conversation reveals the hidden dynamics of creator-brand collaborations that nobody's talking about.ABOUT CREATORX:CreatorX helps brands find in-house creators, specialized content teams, and strategic consultants who truly understand social media algorithms and content performance metrics.#CreatorEconomy #ContentCreator #BrandPartnerships #CreatorMarketplace #SocialMediaStrategy #CreatorCompensation #ContentCreation #InfluencerMarketing #CreatorTalent #BrandContent
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3K to 45K on Instagram In ONE Year, Selling Digital Products, & Quitting his job to go full-time creator (@Gannon.Meyer)
Sep 27, 202400:57:27Tap to summarize10 Rules For DMing Brands: https://stan.store/TomBoydGannon's content: https://www.instagram.com/gannon.meyer/In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal branding. Gannon shares his journey from zero to significant follower counts, emphasizing the importance of finding a unique content format and being intentional in video production. They explore strategies for promoting digital products, understanding brand deals, and the significance of personal storytelling in connecting with audiences. The conversation also touches on practical tips for creators, including essential tools, monetization strategies, and the value of persistence in promoting content. In this conversation, Gannon Meyer and Tom discuss the intricacies of video creation, monetization challenges for creators, and the dynamics of brand deals. They explore the importance of minimalism in video content, the need for clear messaging, and the struggles creators face in monetizing their work on platforms like Instagram. The discussion also delves into income streams for creators, pricing strategies for brand deals, and the significance of building relationships with brands. They share insights on negotiating rates, understanding brand expectations, and the creative strategies that can enhance partnerships. Gannon experienced exponential growth on social media after finding a successful content format. The importance of personal storytelling in content creation cannot be overstated. Creators should not hesitate to promote their products if they believe in their value. It's often easier to sell higher-priced products than lower-priced ones. Understanding your audience's needs is crucial for effective content creation. Boosting successful posts can extend their reach and engagement. B-roll can enhance video quality and should be thoughtfully composed. Consistency in content format helps establish a recognizable brand. Creators should focus on delivering unique perspectives that only they can provide. Engagement with the audience is key to building a loyal following. Your work is complete when there's nothing left to remove. Clarity in messaging is crucial for short videos. Monetization on platforms like Instagram is challenging. Building a creator business involves multiple income streams. Brand deals can be a significant source of income for creators. Engagement and relationships with brands are key to success.
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How She Makes *FIRE* Instagram Vlogs (While Building A Business) w/ Nana DelRay
Sep 27, 202401:02:07Tap to summarizeNewsletter: https://www.bonusfootage.coNana DelRay is on fire right now on IG. In this convo, Nana breakdown how she makes her vlogs from start to finish, while building an agency that connects creators and brands. Have something meaningful to say in your content and focus on storytelling. Experiment with different angles and shots to make your videos visually interesting. Utilize good lighting and make use of space in your videos. Consider the font and captions to enhance the visual appeal of your content. Deliver voiceovers naturally and with emotion, avoiding sounding scripted. Focus on the first few seconds of your video to capture the viewer's attention. Strive for authenticity and find your own unique style as a content creator. Deliver a clear and impactful message in the first few seconds of a video to hook the audience. Build a personal connection with the audience to create a loyal following. Authenticity is key in content creation and influencer marketing. Consider the ideal length of videos based on the platform and audience attention span. Focus on engagement rather than follower count when working with influencers. Boost influencer content to reach a wider audience and increase visibility. Content creation is an iterative process that requires continuous improvement and experimentation. In this conversation, NanaDelRey and Tom discuss various aspects of content creation, including filming, editing, and delivering voiceovers. NanaDelRey shares her process of creating short-form vlogs and emphasizes the importance of having something meaningful to say in your content. She also provides tips on shooting with an iPhone, using lighting effectively, and utilizing space in videos. NanaDelRey discusses her approach to captions and fonts, as well as the significance of the first few seconds of a video. Overall, the conversation highlights the importance of authenticity and finding your own unique style as a content creator. In this conversation, NanaDelRey and Tom discuss various aspects of content creation and influencer marketing. They emphasize the importance of delivering a clear and impactful message in the first few seconds of a video. They also discuss the value of building a personal connection with the audience and the role of authenticity in content creation. They touch on the ideal length of videos and the benefits of focusing on a specific platform. NanaDelRey also shares insights into her work at Content Flows, a company that matches creators and influencers with brands. They discuss the challenges of working with brands and the importance of finding the right creators for each campaign. They also highlight the need for brands to understand the value of engagement over follower count. Finally, they discuss the iterative nature of content creation and the importance of boosting influencer content to reach a wider audience.content creation, vlogs, filming, editing, voiceovers, iPhone, lighting, space, captions, fonts, authenticity, content creation, influencer marketing, message delivery, authenticity, video length, platform focus, brand partnerships, engagement, follower count, boosting content, iterative process
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From $25 Fiverr videos to 70K on Instagram [Adam Wienchowski]
Sep 27, 202400:43:55Tap to summarizeSubscribe to the BonusFootage.co Newsletter for weekly editions of these interviews you can read in under 3 minutes or less. In this episode I call Adam Wienckowski (@adamwienckowski) to jam about how he thinks about creating content, talking to brands, and enjoying the process. Adam went from $25 Fiverr deals to thousand dollar brand deals and 70K on IG in less than a year. Here are some moments: His 2 tips for hooks that I am implementing ASAP How to price those tricky brand deals (spoiler: Adam's got a cool "three times rule") Making your content pop so viewers can't look away Balancing the creator hustle with, you know, actually having a life Why investing in yourself might be the smartest move you make Enjoy the convo and let me know if you like this format on IG. @BonusFootage
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How to work with anyone on the internet w/ Jordan Mix
Apr 11, 202400:43:33Tap to summarizeIn this episode, we talk with Jordan Mix of Late Checkout and DoWithin. He is the "behind the scenes" guy who is building with some of the biggest creators. Learn his process for how he built these relationships and landed these opportunities for his dream partnerships. Follow me at @BonusFootage on Instagram.
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why shorts creators can't monetize w/ brand deals (& the solution)
Mar 14, 202400:11:29Tap to summarizesubscribe to the podcasthosted by tom boydcreator of @bonusfootagei help big creators work with brands they love
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5 Kindle Highlights For Setting Creative Goals [@BonusFootage Edition]
Jan 4, 202400:14:47Tap to summarizeThe books that I highlight in this episode are: 10x is Easier Than 2x Buy Back Your Time Getting Results The Agile Way Deep Work The Hidden Genius As you're setting goals for the new year, these are some kindle highlights from some of my favorite books to have in mind. Please share the show with a friend if you gained any insights. Have an inspired day and thanks for listening.@BonusFootage
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