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188. Surprising Dog Products that are a Goldmine on Etsy
00:07:26
This episode dives deep into the lucrative potential of dog-related products on Etsy, highlighting highly searched but often overlooked niches. From practical items like dog stairs and ramps to personalized gifts and themed merchandise, the...
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I really think we should all just quit our shops right now and only sell dog stuff on Etsy based on what I'm about to share with you. Hi, I'm Julie Berninger from Gold City Ventures, and this episode is all about data finds for dog stuff on Etsy. It's gonna blow your mind. So the reason that I'm saying this is because I make a lot of these videos and the numbers for just pet products on Etsy in terms of search volume and competition is just really favorable. So in this episode, we'll talk about some keywords that are highly searched but haven't been discovered that much. So let's start with the practical first. So in the dog category, people really want dog stairs and ramps for dog beds. So I have had people email me saying, hey, I sell furniture on Etsy. If you are in the furniture space and you're doing stuff with wood, consider dog furniture, like stairs. That the numbers were really, really good for that and low competition. So dog ramp, dog stairs, bed steps, all of variations of those keywords had high searches, like 500 searches per month each, but very, very low competition on Etsy. Similarly, dog food scoop, 738 searches per month. This is according to Erank, but it actually had very low competition. I think only 147 listings at this time use the keyword dog food scoop. Now maybe they're calling it something else. But as soon as I heard this and I have a dog, I'm thinking, wow, why did I ever not think to go on Etsy and buy a dog food scoop? I mean, we have a plastic scoop that the handle broke off. Then we have a metal one that I hate using. What about a cute scoop? Like, that's a great gift for somebody and it's just so smart. So if you're in the physical product space or whatever and you could add dog food scoops to your lawn, I think this is a great idea. Also a modern dog crate. All different types of searches, like mid century dog crate. People want their dog crate to be cute and match the rest of their house. So if you're in the furniture space or whatever space that you may be in and you're thinking about adding more to your line, considering how you can add dog stuff to your line that had 507 searches per month. Also, in the dog bowl space, there were specific dog bowls people were looking for, like one with name and shamrocks on it that didn't have a lot of competition. That might be something for you to look into. Now when you are making Dog stuff. Consider the identities of people who people might be shopping for. So dog mom and dog dad. Obviously I know dog grandparents. That's a thing thinking about dogs. And there's service dogs, there's remembrance and memorial things for dogs that have passed on. There's now the concept of a childless dog lady, quote unquote. And I saw high searches for that, but not a lot of competition on Etsy for that phrase. Childless cat lady has become a thing recently, but the dog lady obviously is another spin off of that Halloween. I've been talking about that for many episodes, but that's still a thing. And actually when I was using the tool ever be I saw that one of the highly profitable items that had made over 539 total sales in two months and around $1,300 a month in estimated revenue was a ghost walking a dog crochet pattern where you would make the ghost and you would make the dog. And if those of you had watched my episode on Halloween ideas prior, you would see ghost walking dogs was showing up on a lot of print on demand stuff like sweatshirts or ghost drinking iced coffee. But the dog thing is really big for Halloween this year and apparently that crochet pattern is something that's popping off. Also, crochet hats for dogs is really big as well as all different sorts of costumes for dogs. Witch hats for small dog was something that was searched decently. Well, not like huge numbers, but maybe 100 searches per month with very low competition on Etsy. So Halloween is going to be another big one this year. In the wedding dog space, I saw cocktail napkins with dogs, koozies with dogs in the favor space, cocktail menus with dogs, bar signs, favor stickers with dogs on it, dog attire for the wedding, like literally what the dog is going to wear to the wedding. People love their dogs. And this makes tons of sense to me because I got married when it was just my husband and I and our dog and the dog was. We have our dog now, we have kids. But at that time the dog was just such a huge focus. People love dogs. So weddings and pets. So if you're selling in the wedding space and you haven't added any pet things to your line, definitely keep that up while I'm on the pet space here. I did see this was kind of crazy. But baskets for dog and cat toys one had been selling really well and it had only been up for one month I think. So any type anything you're doing, if you can turn it into a cat or a dog Thing, I would say go for it. Other ideas, dog ornaments. A lot of people are selling those print on demand. But of course, all of this dog stuff that I'm mentioning here, the more personalized, the better. So if you can put the person's. The dog's name on it. If you put the dog's picture on it, that's even better. So there's ornaments that are making an estimated $14,000 a month, which is absolutely nuts to me. And there were ones where you could see the animal, the name, and then the person would put like a Santa hat or something on the dog. Also oven mitts with someone's dog on it. Anything that can be gifted with dogs. People were really, really into it. Now, Hawaiian shirts, I don't know if I mentioned that, but tons of different shirts. But maybe there's twists, maybe just not a regular shirt. Maybe a Hawaiian shirt with someone's dog over it. You could really go all crazy now in the shirt space. What really made me fall off my chair is that I was looking at multiple listings that honestly were almost the exact same. There was one, maybe that was the original listing. It was a 90s vintage personalized dog shirt. So it would be your dog five or six times on the shirt in kind of like a dark black, faded looking shirt. And then it said the dog's name at the top. And it definitely did look 90s. Now the dog's name was Thomas in the picture. And I was like, no one names their dog people. They were not everyone, right? There's the people that name their dogs. People names. And then there's people that names their dogs Bubbles or something. This one was, this dog was named Thomas. But that listing had been sold. It was 13 months old and it had 23,000 sales. It had multiple $10,000 in revenue. And then there were all the copycat. Now I'm not saying who's the copycat, I have no idea. But there was a lot of copycat products, pretty much identical that were making. They were only three months old, four months old, and we're making 4,000 sales each, 2,000 sales each, and also at 10 figures in revenue. So people want 90s vintage pictures of their dog with the dog's name on it, on their shirts. Just letting everyone know, putting that idea out there. That's what people want. Also, I saw custom pet phone cases that they were selling for estimated $20,000 a month, which was totally wild to me. So with all these ideas, what I learned from it is that those of us that don't have any dog stuff in our Etsy shop. We're totally missing out and I'm sure this applies to any pet. Wild dog and cat may be the biggest, but people love their pets and Etsy is known for a place where you can buy pet stuff or pet giftable stuff. So the one takeaway for you is can I put any dog or cat things, related things in my Etsy shop and make them somewhat personalized? And what does that do for revenue and shop? If you have any more ideas, please leave it in the comments below and thank you for listening.