Crickets to Cha-Chings Episode 195 Summary: REAL QUICK: Our Black Friday Sales
Release Date: November 29, 2024
Host: Gold City Ventures
Podcast: Crickets to Cha-Chings
Host/Author: Gold City Ventures
Episode Title: REAL QUICK: Our Black Friday Sales
Introduction
In Episode 195 of Crickets to Cha-Chings, hosted by Gold City Ventures, the focus is on the podcast's ongoing Black Friday sales. This episode provides listeners with valuable insights into exclusive offers, highlighting successful strategies and resources available to Etsy entrepreneurs aiming to elevate their businesses during the holiday season.
Emily's Success Story and Print on Demand Strategy
The host introduces Emily, a recurring guest on the podcast, who has achieved remarkable success as a print on demand seller on Etsy. With nearly $500,000 in revenue, approximately one-third of which translates to profit, Emily exemplifies effective strategies in the handmade and digital marketplace.
Notable Quote:
"Emily is a print on demand seller who is closing in on over 500,000 in revenue on Etsy, about a third of that is profit."
(00:30)
Emily specializes in giftable products such as candle journals, tote bags, ornaments, and mugs. Her business model leverages Print on Demand (POD), allowing her to design products without handling physical inventory. By collaborating with production partners like Printify, Emily focuses on designing and marketing while the production and shipping are managed by her partners.
Notable Quote:
"If you want to sell candles, you're not actually making the candle, you're making the design in Canva and then you're working with a production partner like Printify who actually creates the candle and ships it out to the customer."
(02:15)
Introducing "The Gift Lab" Course
Emily is launching her new course, The Gift Lab, aimed at teaching Etsy entrepreneurs the comprehensive process of integrating print on demand into their businesses. The course covers essential topics such as micro-niching, creating multiple listings, customer service, and operational management.
Notable Quote:
"The Gift Lab teaches you the A to Z of adding print on demand to your business, including strategies for micro niching and creating numerous listings to drive substantial revenue."
(03:00)
Course Promotion Details:
- Launch Offer: 50% off for the Black Friday weekend.
- Regular Price: $297, starting Tuesday after Cyber Monday.
- Access: Purchase available through the sales page at goldcityventures.com/thegiftlab.
- Support: For assistance, listeners can email team@goldcityventures.com.
Notable Quote:
"Emily's new course, The Gift Lab, is launching today at 50% off and will go up to $297 on Tuesday. It's available at goldcityventures.com/thegiftlab."
(04:10)
Why Non-Apparel Products?
A strategic decision highlighted in the episode is Emily’s focus on non-apparel items. This choice stems from the challenges associated with apparel sales, such as sizing issues and higher return rates.
Notable Quote:
"We find when you gift someone apparel, they don't get the right size or people are nervous about gifting shirts to others, leading to possible returns."
(05:00)
By concentrating on products like candles, journals, tote bags, ornaments, and mugs, Emily minimizes these risks and maintains a higher satisfaction rate among customers.
Beyond Membership and Package Deals
The episode also touches upon the Beyond Membership, an intermediate-tier membership within the Etsy space, featuring coach Sasha Hutchinson. Currently, there is a package deal where new members of Beyond receive Emily's The Gift Lab course included for an annual fee of $3.97.
Notable Quote:
"If you join Beyond, it's $3.97 for the year, and you also get Emily's course included."
(06:30)
This offer provides added value for members seeking comprehensive resources and support to advance their Etsy businesses.
Host's Endorsement and Encouragement
The host shares personal enthusiasm, mentioning having tested Emily's course and finding it inspiring, sparking numerous ideas for their own business endeavors.
Notable Quote:
"I personally tested this course and it's really fun. It got me thinking of a million different ideas."
(07:00)
Listeners are encouraged to take advantage of the Black Friday deals to enhance their Etsy shops. The host also hints at exciting upcoming episodes and expresses support for the community's growth and success in 2025.
Notable Quote:
"We are so pumped that we're all ready to take the holidays and relax with our families and friends and then get started in 2025 on our Etsy shop."
(07:45)
Conclusion
Episode 195 of Crickets to Cha-Chings serves as a comprehensive overview of the podcast's Black Friday sales and exclusive offers tailored for Etsy entrepreneurs. By highlighting Emily's successful strategies and promoting valuable resources like The Gift Lab and the Beyond Membership, the episode equips listeners with the tools and inspiration needed to elevate their businesses during the competitive holiday season.
For more information or to take advantage of the Black Friday deals, listeners are encouraged to visit goldcityventures.com or contact the team via email at team@goldcityventures.com.
This summary encapsulates the key discussions, strategies, and promotional offers presented in Episode 195 of Crickets to Cha-Chings, providing a clear and engaging overview for both regular listeners and newcomers.