A (6:08)

Ghosts are the new gnomes because remember when gnomes, like way back they started appearing in all the holidays and there was like the Easter gnome and it didn't really make sense, but everyone thought they were cute.

B (6:18)

Yeah, I had hundreds and hundreds of gnome designs in my shop when they were. They were just super popular. Another one that has done that same thing are the Highland cows. So I don't know if you're familiar with the Highland cows, but those have crossed every niche, every type of design aesthetic, every holiday. They are one of like the go to Etsy's to design for still right now if you can come up with a new type of design aesthetic for them.

A (6:44)

So they're for these buyers, like who's buying the png? They're local crafters. Those are the people that are buying. Right. Do you know anything more about like who genuinely or who is the person?

B (6:55)

Oh yeah. I mean they are business owners, they're small business owners who make and sell the craft themselves a lot of times at local craft markets and in their own town. But so many of them have Shopify sites, they sell on TikTok shop. So if you've ever seen those lives going on on your TikTok shop feed at night where they're like selling all kinds of tumblers and T shirts like this. Those are predominantly my customers. I have a Facebook group of over 11,000 people of this and this. That's usually where they're selling these products. Every now and then you'll run into some big Etsy sellers. But that's. That's actually not usually where they're selling their products. It's usually shopify. So their own site and then they market it through TikTok shop is usually the number one place. Or TikTok, you know, doing it live is the normal for them. So again, they'll go to craft markets and fairs, though, in their local towns. So that is something that they do to, you know, do in the in between. But their primary source of traffic and where they sell is TikTok, so.

A (8:01)

Well, that's awesome.

B (8:02)

I mean, every now and then you two, you will have like just crafters who just do it just for the fun and they make their own crafts and give it to people. But the majority of my people are all small business owners, which is why this. It makes this space really, really good to get into because they have a constant need to buy new designs for the next holiday, the next season, the next, you know, occasion, because the trends are always changing. And so what may have been popular last year for their Christmas products probably isn't going to be this year. So it's a continual repeat buying process where these people just come back over and over again if they like your design and style. So it's just one of the really, really good things about sublimation, the sublimation niche in general is that you will have continual repeat buyers because the trends will change.

A (8:50)

Cool. Let's go to the next one.

B (8:52)

The next one are chickens. So just like the ghosts, the chickens are kind of crossing. And on that one, raccoons kind of are following the chickens as well. So these chickens are obviously Halloween ones. And this one, yeah, this is just a PNG. But I mean, as you can see, 16 people in the past 24 hours have bought this one. This is a really easy one to create in something like Ideogram would be the best place as your AI tool or generator to choose. Again, you're going to see chickens Christmas, Easter, fourth of July. Lots of funny sayings with them as well. This goes along with, like the homesteading and farm type of niches just really growing. And so now they're starting to pop up on all types of different holidays and design aesthetics. So a big one this past year was the coquette design aesthetic and the chickens were all over that. So it Just is really funny to see. You would think something so basic and normal as chickens just pop up all over the place.

A (9:59)

They're taking over.

B (10:00)

They are. Okay, so this next one is the postage stamp type of design. So this one is interesting because first of all it started off just like, as vintage places, just like a state stamp is what we really saw it on. And I actually made a few tumblers and they immediately became like bestsellers with just the location stamps of just like places all in Alabama, their state bird, their, their state animal, things like that. And then it started popping up with people making stamps into all different types of themes. So this one is a hunting one and I mean this one isn't. I probably would go a little bit more not so graphic like cartoony design with this one. But it's doing well, it's a bestseller. And so I mean it's working where it doesn't necessarily have to look at like a very realistic stamp. But the ones that I saw that have been doing the originally the best were really, really like they looked like a real vintage stamp. So this, I've seen it being done in the coquette space. So making anything coquette vintage stamp, you're almost kind of cross niching three times. So you're taking your original design idea which would be hunting for this one and then you're cross niching it with this stamp thing. And then this one is kind of, I mean it's a has coquette because it has the bow and it's still popping up here. My people know that I'm so sick of coquette and pink because I was creating it for months, but it's still popping up here, but at least it's not pink, so there is that.

A (11:39)

So are you, are you on TikTok? Like, are you a regular user of TikTok? So I'm guessing to stay on top of the trends, you need to know what your customers are pushing and what they like.

B (11:50)

I am, yeah. And I teach my members as far as the go to places to go and find trends before they're super popular on Etsy are in my opinion. TikTok is up there. But the first place I actually go these days is Instagram just because it's easier to save your things and then find accounts that are very theme design related and just save them. So if you do want to be early to the game. Yeah. The places that they're popping up first are on Instagram. TikTok Pinterest is even a really good one. And then sometimes I even say to Go to other marketplaces. So you're looking at things like AliExpress or Amazon where it might not be on Etsy yet. Because if it's selling really well over there, it's an indication it could sell really well on Etsy as well. So marketplaces are often a good place to check out. Okay, and my last one, this one is pretty difficult to do as just AI only, so I will preface that. But it's kind of like a mixed media collage type of a design. So you can see that all of the letters are different types of like pieced together like you would see in scrapbooking or junk journaling. And then they have all types of elements. But it is considered like a collage design. Which collage designs in general have been really popular this year on Etsy. This is just taking it, in my, my opinion, a step further with all of the other pieces. And while it may look messy to some, this one, it was popping up across a wide variety of different niches. So not just like Christianity. This one I saw this doing well with just like quotes in general, like positivity types of things. So not necessarily have to be in the Christian niche. You could take this and apply this type of design aesthetic to, let's just say for example, a hunting quote and then make it all themed with hunting. But obviously this is like considered preppy. Preppy girl is what they call it, which is a whole design esthetic this year too. So it would still probably, you know, appeal more to females in general. But this is something that's popping up that wasn't. This is really, really new. It has probably just the last month or two started to pop up. This. I, I personally would not waste a lot of time with AI on this just because you will spend way more time editing it versus just laying this out in something like Canva or Kittl or whatever your design tool is, and then layering your graphics in. Because all it is is just finding a quote that's already working and, and, and then just applying this type of design aesthetic to it to get that.

A (14:29)

Effect that makes sense. I've noticed even ChatGPT, they're struggling with text on image generation. Do you use chatgpt? You mentioned ideogram and you mentioned midjourney. Are you also using ChatGPT?

B (14:41)

So I use ChatGPT, but only for the prompt creation, so I don't generate anything in there. And that's typically usually just because of how long it takes and because of the style that it gives. So it's often just Easier to get it to generate my quote or my prompt for me really, really quickly. As far as how detailed I want it to be, what type of style, the saying, all of that, and then take that and put it into something like Mid Journey or in Ideogram or Playground or whatever it might be.

A (15:14)

Okay, would you say you're using mid journey like 90% of the time, ideogram 5 and playground the other 5? Or is it like 99% mid journey or how would you split that up?

B (15:25)

It's probably between my designs that sell the what the best. I'm probably in Kittl actually 50% of the time, so. And that is because Kittl has Dall E3. It has Ideogram in it, it has Flux in it, it has chat GPT is in it. It has, I think, 10, eight, eight to 10 different generators included in there. And the reason why I use KITTL is just because I can do almost, not almost. I can do a hundred percent of the editing and saving and downloading instead of having to move it into something like Photoshop and then have to redo it. That is usually where at Mid Journey I probably use maybe 20% of the time. And it's only if it's going to be a very realistic, more natural type of design compared to what. What I usually do. And that's just because of the style that Mid Journey is famous for producing.

A (16:20)

That makes sense. Well, this has been really fun, Bailey. I think it gave everyone a lot of ideas. And with our audience, there's some people that they're not interested in the AI side, but then there are some people that they really want to learn these tools. So great to know that you're a resource for them for this. If they want to follow you on YouTube. What is your channel?

B (16:38)

Yeah, it's just Bailey Van. So you can just type that in and I should pop right up. As far as I am on school, there is a community there and that is really it.

A (16:52)

Okay, awesome. Well, we'll definitely share those links below. And if anyone was just listening on the podcast, we have a YouTube link also that you can watch and understand the visuals of what Bailey showed today. Thank you so much for coming on the podcast.

B (17:04)

You're welcome. Thanks for having me.