← Crickets to Cha-Chings
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- [00:00]
A
Not often that you find a digital product that's selling really well for over $20 each. We have three in this episode today. I cannot wait to show you. Let's dive in. Hi everyone, this is Julie Berninger from Gold City Ventures and we have Hannah Gardner from Profit Tree here with us today. Welcome, Hannah.
- [00:15]
B
Thank you so much for having me, Julie. Great. Glad to be back on with you.
- [00:20]
A
Well, Hannah is an expert at digital product trends through her tool Profitry, which helps sellers find undiscovered and profitable opportunities. We've talked about it a little bit on this YouTube channel here and the podcast, if you're listening. But Hannah has three trend ideas that I thought were really cool that we're going to discuss with you today. And I think some of these are ideas that you might not have thought of and they're all highly priced products on Etsy and we love to see those in the digital product space. So Hannah, if you wouldn't mind, I think I'm going to have you share your screen and let's get right to it. Let's get into one of these ideas.
- [00:55]
B
Cool, thanks, Julie. Yes, we love high ticket digital downloads because as you know, digital downloads don't have super, there's no cost, right. So that means that the majority of the money you're collecting you're actually keeping. And so I like looking for a digital product opportunities that are over the $20 range. And the first one we have here is actually a wedding website template. And this can all be entirely made inside Canva. And if we look at some of the biomarkers here on this listing, it's less than five months old. It's doing already an estimated of $4,000 a month. And we have a good, that good, healthy price point of $23. And in the last 24 hours it's already sold three times, right. So that's $60 in the last 24 hours off of one digital product that you don't have to do anything on the back end of that fulfillment. So they just download it and then they go ahead and they edit them, edit it themselves. But I really like these website style Canva templates because it's, it's all, it's all entirely made inside of canvas. And if you've ever worked with Canva, Canva is very, very user friendly. If I was going to compete with this, I would just want to make sure that all of the attributes that are the key selling point of this listing is something that I would include. So the intake form, the free instruction guide, right all of the things that are helping convert the customer of the questions that they're going to have of how to interact with it and how to use it and what's included. You're going to want to answer those questions in the imagery and creative marketing of this listing. Kind of like how this listing's doing. This listing is a really, really great guide that's, that has a very specific brand vibe or a wedding template vibe. So you could, in theory go ahead and make, you know, something with this sort of similar color palette, but then go ahead and actually duplicate this, you know, seven or eight or even 10 times with different fonts and different colors to attract different types of brides that are looking for different, you know, overall aesthetics for their wedding.
- [03:02]
A
Everyone, $23, double click into that now. Don't you come into this niche and price it at 14. I know some of you are thinking, I'm going to come in and I'm going to price it low. Please do not. We have been given a gift. We have an over $20 digital product. Let's not collectively mess this up. We're going to keep it over $20 because that's what people are willing to pay. So for the wedding niche, I know brides a little picky aesthetically, as you mentioned, but you can always look at trends that are taking over in the wedding niche and kind of have this be all aligned. And in Canva, you can create this in Canva and you can, with Canva Pro, you can share a template link and that's how you would make editable. Well, it looks like this one is also collecting RSVPs. I. I did see some that were in the birthday space. I think they were using Google form to do that. So that could be something. If someone did want to make this, they would look into it. But $23 using Canva, this is excellent. So I think we can move on to the next one. But that's a great starting one.
- [04:04]
B
Yeah, this is very, very competitive in terms of being like, advanced. I mean, Canva has so many templates now that is showing you font matching and even color matching that it's. It's really not that advanced anymore because Canva is so advanced. So I really, really like this one. But if it is a little bit too intimidating for you, the next one we have is another really cool niche opportunity. Very low competition, which are these digital banners. So people are buying these at a high price point and they're custom digital banners that people are actually able to print out at Walgreens. So These are much more simple designs, you know, in terms of like, you know, you're making. On this one, you're making the form, the intake form and everything else. This one is a little bit more straightforward because it's just a custom banner. But on this one, the personalization request, you are actually doing it. So it's their name or something like that or whatever they want to say. There's going to be a little bit more backend work on this one because you actually have to do that personalization request. So you can say it's only two months old and it's doing about $600 a month already. So. And that's just on one listing. So if you have many different digital banner listings that you're going to have going say 20 of these going at the same time with different themes. Right. That's that that money is compounding very, very fast. So, you know, this is like a very girly one. You have holidays, you have events, right. People put up banners for all different things. It has that craft paper look, which is also something that you just do inside of Canva. So then when they print it at Walgreens, it gives it that craft look, even though it's not even on craft paper. But people don't care because they're throwing it up and throwing it away after the event. But I really, really like this one. And in terms of difficulty, this is. I mean, this is probably as easy as it gets.
- [05:54]
A
Yes. And if you don't know about this, this is a thing. I have bought two of the handmade ones personally. So anytime my kids have a themed birthday party, I order from one particular Etsy shop and she does hand painted ones. Now with handmade things, you know, there's the shipping and there's other elements to it. You obviously would need the skill set. I believe they're using projectors and they're painting, they're making the design of their computer, they're projecting and they're painting. In this case, you're making the design on your computer, but the customer is downloading that design and then they're getting it printed, as you mentioned, at a Walgreens or somewhere else. I'm actually curious. I kind of want to try this myself for an upcoming event. In my family, we. My cousin did one for cousin's weekend. We have like a cousin's weekend and she made a banner and it was kind of fun. So it's not just for birthdays. I mean, you can do this for any occasion. And they're taking over huge Opportunity.
- [06:49]
B
This is obviously for digital, but I've even actually seen some listings that are doing well that actually print it and ship it for you. For people that don't want to just print it, go to Walgreens themselves. They're charging like $80 for. I mean, you're going to Walgreens and printing it out and shipping it, but you're charging for that service if you wanted to try that as well.
- [07:10]
A
And so basically you don't have to do the painted. You just make it clear like it's printed, you know.
- [07:14]
B
Yeah, interesting. Exactly. Okay.
- [07:17]
A
Well, I love, I love this idea. And they're endless. I mean, obviously all the birthday themes, but endless opportunities and yeah, 25, that's nice for a custom order. Custom orders can be tricky. Just so you know, when I did the custom order with the hand painted artist, I did one revision with her. I would say I'm not picky. So the average person is probably gonna do more than one revision. So make sure you price that. Don't be like, oh, I'm gonna, you know, sell it for 12. And then you get a picky person who's four revisions deep. Just keep, keep it price high to make up for your time. But I think most people will be, will be sort of happy and you'll. As you get better at design, you'll have less back and forth too.
- [07:52]
B
Right. And in general, most people, if you have a template, they're gonna want what they see here in general, like most of the time. So hopefully they're not too picky having to build everything from scratch. You know, you're right.
- [08:06]
A
Yeah. List. That's a huge point, Hannah. Listing images. You're 100% right. So hopefully everyone listening, like puts a mental note on that. Make show in the listing images, bunch of designs so that they will ask you for what you already have versus, you know, trying to. I think I want that bigger. I think I want that smaller. Like. Nope, you want exactly that. Perfect.
- [08:27]
B
Yeah. 100%. Yeah. And you can see in these reviews, I mean, these are totally just printed printed manners. I mean, yeah, obviously, but not, not the hand painted ones. Cool. All right, so the next one we have is really cool, which is kind of was kind of surprised to me. It's this stained glass wedding welcome sign. It's a digital template, but priced very, very high. So yeah, this is just for the digital template. I really, really like this. This is only one month old, doing about $4,000 a month. And this is also something that you can just set up right in. Canva and again, this is just the digital file for this thing. So maybe that's what they're actually doing with this. I didn't even realize that. It looks like they're actually using it to trace. Trace on parchment paper or do something.
- [09:17]
A
Yeah, but she's painting back. I looked it up on TikTok. I mean with, with some of this stuff there's a little for the marketing of this, Right. You don't have to because technically this woman who's posting on TikTok, she's doing a lot of the leg work for you because there are people that are going to be searching on Etsy to see, well, I want a different design or I want this or I want that. And they may look around not necessarily buying directly from her shop. So you don't have to be a TikTok superstar, but you could take, you could take advantage of this. But if you did want to throw up like one or two TikTok videos and you wanted to get into that huge opportunity, I think, I would say most of us selling on Etsy, we realize that this is a big opportunity with TikTok. We don't have the energy sometimes to advertise or market on TikTok, but in that case Etsy is bringing the buyers and people like her who are on TikTok, they are drumming up more interest in this category.
- [10:11]
B
Exactly. So that is a huge thing. I mean you even see it with like meme shirts and stuff like that. Like a lot of people go viral and make viral videos and they actually sell their shirt right in the social media platform. But there's always this like spin off traffic that just comes naturally when things go viral and people, it starts spiking up the search volume for that thing. And so that's why, you know, that's why you'll see. You know, even though people, maybe they don't own the traffic source of that TikTok video, they're still being successful on a different channel just because of the viral, the virality of that concept. So I really, really like this one and I really like. And it's also just proving demand for that thing. Right. Like if this person is less than two months old and they already have 300 and something sales, this is sure fire demand for that concept. And there's way more things that you can do with this outside of these nine concepts. Right. Like she has nine listings and you know, all these almost have an add to cart badge. 20 cards, 20 cards, 17 cards, five carts. Right. And that's really, really rare. To see for a brand new shop. So when something hits like that and is just has such hot demand out the gates, that's a really, really strong market validation. That that means that you can almost always be successful too, as long as you're, you know, as long as you're at least meeting them where they're at, but ideally looking to add more value and actually beat what they're doing. So I really, really like this one.
- [11:41]
A
And for anyone listening at home, what we're looking at visually here, and you can get the link to that in the Description on the YouTube channel, we're looking at wedding signs, but she also has in her store wedding table numbers and a wedding sign. Now what this tells me is that these are purchases that the bride makes for the bride. I mean, a wedding side, a wedding sign could be purchased by a guest or something. But it kind of seems like it's the bride that's fueling this. So I'm just mentioning like, if you're going to make a design, it seems like making something that the bride purchases herself versus like a guest purchases for her might be a good first bet.
- [12:19]
B
Right? Right. Yes, really good.
- [12:22]
A
So these are so. Hannah, go ahead. So Hannah, I was going to say you the last time you were on, you showed us the profit tree web application, but actually I just noticed your Chrome extension. Is that, is that what that is? All those numbers at the bottom there?
- [12:36]
B
Yes.
- [12:36]
A
Could you maybe demo that? I think that might be fun. We haven't seen that piece, so could you explain sort of like what data you have underneath there? And for anyone that's listening, we're browsing Etsy and as you click a listing, a bunch of metrics are popping up underneath the listing. So I think that might be a good thing that we can dive into.
- [12:52]
B
Awesome. Yes. So we have a web app version and then I guess we haven't since we talked, I guess I never showed you the Chrome Extension version. So. And we're actually making some major upgrades to the Chrome Extension version. So our web app version, which is probably what you've seen in the past, is, you know, you search from our internal database of products like this. Like I search digital, I put more than $20 and I want it to be less than 12 months old. Right. So I'm putting those parameters because I want to see what listings were just made recently in the last 12 months that are gaining traction fast. And that's actually how I started finding some of these listings. Especially like that, that wedding website, that digital wedding website. You can see Here one has sold in the last 24 hours, it has more than one sitting in more than one cart, and it's been viewed over 400 times. And the listings that I really like to pay attention to are the ones that have this red icon here which is indicating an estimated amount of sales it's made in the last 24 hours. And there's nothing more sure fire than looking at a young listing like this one, two months old, that has that hot on Etsy right now, meaning it's made, it's made a definite amount of an xyz definite, like a certain number of sales in the last 24 hours. So if a listing is new and making sales in the last 24 hours, that means that as long as you keep iterating on that product idea to make it be as competitive as what's working, that means that you can achieve it too. Right. There's really no excuse. Like, if you have the capacity to build that product and then add value, that means it's going to be successful. And if it's not successful, that usually means that you need to keep iterating on it to keep getting your skillset up with your listing creation process, which is what Julie teaches in her program. And they're experts at it because that's what they've been doing for, I want to say, almost what, a decade, six
- [14:45]
A
and a half years.
- [14:47]
B
Yeah. So if you're, if you validate demand for a concept and you go to market with that idea and it doesn't become a regular seller, it doesn't start making sales, that means that the algorithm didn't approve of it. So it was like an error in the algorithm. And so that means that it's not that it can't work because you proved it. Right. Two months old, it's selling in the last 24 hours. Right. So that just means you have to continue to iterate on that product to get it to the point where the algorithm likes it and wants it to compete. And on our Chrome extension version, we're showing all those same data metrics here, but just in an actual search page. So I particularly like to use the filters that Etsy gives you for the price point, so you can do the same thing and filter what Etsy's algorithm is showing you on the first page by price. And you can also search directly on Etsy and get those same data metrics that I just showed you. We also have a little pop up here that shows it all here. And we're making a lot of upgrades actually in the next two months, we're implementing AI features, AI agents in it. We're doing, we're doing a lot of things at Profitree, so obviously we're, we are a product research tool, but we do more than any other tool on market in terms of reports. We show you your real profit. We are an ads optimizer tool. We also have listing and shop tracking, and we also have a shop finder tool coming out where basically you can track your shop against your competitor shops. You can even track your listings against your competitor listings, see what your direct competitors are doing. But in the ideal world with AI coming out, this is a database tool. But in the future, especially with AI, this will become an entire Etsy AI agent, where basically you don't even have to think about the inputs. We just tell you what to fix in your shop, why your profit's off, why your ads are off, what products are hot right now. Like, our AI will become so smart that it just basically runs your shop for you because we're housing all of the data of your shop. So that's the future, future potential of Profitree. But for right now, basically, if you are new and you're trying to learn digital. Yeah, product research, it's where it's at. Because if you are able to validate your product idea like we just did in this podcast, that means, especially if it's young, like we said, it can be successful. And if you're finding that your iterations of a product are not becoming bestsellers or they're not gaining traction, then you definitely probably would want to reach out to Julie if you have not already.
- [17:15]
A
Yes, and I think that part, it can be a little discouraging at the beginning, but we say around here, done is better than perfect. And to Hannah's point, you just have to keep experimenting and iterating. And maybe your first, like two shots don't hit, but like the third one does once you, once you kind of get a hold of things and figure it out. But to Hannah's point also, it kind of you, you win at the beginning of the game by researching and picking the product that has the best chance of selling and looking at some of these figures. Like for those that are listening, she's showing profit tree and how there's a little red badge that's. Is that like a little fire. A fire thing next to it? Yeah. So she's saying basically trying to hone in on these listings that are pretty new. There we go. Zoom. For those of us with, with some eyesight challenges here, um, yeah. So you can see the fire. The fire listing is basically telling you, like, this product is hot, it's trending. How many times it's purchased, purchased in the last 24 hours, like you. You have a better chance of breaking in. But when you are selling a product that's actively selling, like right now. So that's huge. So, Hannah, thank you so much for showing us these three examples. I think we all have a lot to think about. It's giving me some ideas as a parent. I know we were talking about my kids before this. I'm trying to think of ways that I can incorporate business stuff in daily life with them, particularly with my almost 7 year old, because she's just starting to kind of click and see what mommy does and get excited. So the banner thing could be interesting, like having her design her own, because I asked her for this for her birthday. I asked her what she wanted, and she wanted mice because she's obsessed with, like, ratatouille and, like, mice. I don't. It's like, so weird to me. But, like, kids these days love, like, rodents. They just. It's a huge thing. It's a thing. Like, she's got a mouse house dollhouse. Like, I can't even tell you, like, mice are a thing. I love friends like them too. They, like, set up her iPad.
- [19:08]
B
Let's go.
- [19:09]
A
Yes. So I was having her design the mouse for the hammer and thing, but I'm like, huh. Maybe I can have her, like, literally design her own banner or something herself and we could do this together. Right. And you know, whether or not she's going to create something that could actually list on Etsy, I don't. I don't know. But it would be, like a fun project. So you've given me a lot of ideas today, so thank you.
- [19:30]
B
Yeah.
- [19:31]
A
Cool.
- [19:31]
B
Awesome. Well, I'm excited to see how that comes to fruition. Even. I don't even know. Oh, no, that wouldn't make sense. I was gonna say you can make her draw like a ma. A trail for the mouse and try and put cheese on it. You know, like it's like a map and then that you make the mouse go through the trail by eating the thing.
- [19:48]
A
Oh, you are spot on. So she did a cardboard map to Nana and Grampy's house.
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B
Okay.
- [19:54]
A
From hers. So I'm like, maybe we just need to put the mouse falling along the cheese to Nana and Grampy's house or something. Like, there's. There could be a whole thing that we could do here. So thank you for getting our wheels turning. And I. I never thanked you properly because you gave me the idea create a book with her. I haven't actually. Remember when you showed last time, you were on the Print on Demand book that you made. I haven't actually sent it to the printer yet, but I just printed it at my house and we made one together with Nano Banana. So I'm gonna do a little video of how we made one together. But she had a blast. And she worked on it every day. It was for her sister. It was like a birthday gift. So I feel like you were the push I needed to do that with her. And it was. It was so fun. So for anyone listening, if you want to see how I did that, follow along and I'm going to do a quick little tutorial of how I did it at home with her. But that could be a fun thing to do with kids or grandkids or whoever. So, anyways, thank you, Hannah, for bringing the ideas today for everyone, we have a link to Profitry. We have a special deal for Gold City Ventures listeners and subscribers to our YouTube channel. So check out in the description there and hope you guys enjoy using it and finding good ideas. Thanks.