3c:I[58016,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"ProcessEpisodeButton"] 3e:I[185,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"SendEmailButton"] 3f:I[45269,["/_next/static/chunks/0jjo8hz~ewue4.js","/_next/static/chunks/0abq8zp15pmva.js","/_next/static/chunks/05gz47kazl1ze.js","/_next/static/chunks/139o5utivfajl.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0d1e9m2ig9v3v.js","/_next/static/chunks/0fg30bidui1gn.js","/_next/static/chunks/0rizq9ux3s1w3.js","/_next/static/chunks/0bbc2ioe2xmkf.js","/_next/static/chunks/0z7avafhgjcyr.js"],"SignupCTA"] 36:["$","div",null,{"className":"flex flex-col gap-2 text-sm text-muted-foreground","children":[["$","span",null,{"className":"inline-flex items-center gap-2 bg-secondary/50 px-3 py-1 rounded-full","children":[["$","svg",null,{"className":"w-4 h-4","fill":"none","stroke":"currentColor","viewBox":"0 0 24 24","children":["$","path",null,{"strokeLinecap":"round","strokeLinejoin":"round","strokeWidth":2,"d":"M8 7V3m8 4V3m-9 8h10M5 21h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v12a2 2 0 002 2z"}]}],["$","time",null,{"dateTime":"2025-07-16T13:04:59.000Z","children":"Wed Jul 16 2025"}]]}],null]}] 3d:T50e,

Jaclyn Fu, cofounder of Pepper, shares the moment that changed everything: launching a bra company for small-chested women from her home office in Denver. In this episode, we walk through her accidental 13-day Kickstarter campaign, building with conviction, fundraising without VC, and scaling a global brand without ever compromising on her mission. It’s about joy, courage, and believing that you and your work are perfectly enough.

Timestamps:

00:00 — Intro: From Boulder dinner to bra startup

04:10 — April 12, 2017: The launch that changed her life

07:30 — A $10K goal, a wrong campaign setting, and urgency magic

11:20 — How product marketing skills powered the Kickstarter

14:50 — Deep vulnerability plus great storytelling equals community

20:00 — Champagne and steak: Celebrating the first win

24:45 — Why “you knew” matters more than market TAM

28:40 — Lessons from bootstrapping: contractors, clarity, and cash

33:10 — What she’s excited about now: going grassroots again

36:20 — What she’s learned from the women she serves

40:00 — “Perfectly enough”: the power of imperfection

44:00 — Joy is the engine. Conviction is the fuel.

Perfectly Enough: Jaclyn Fu’s Leap from Product Marketer to Purpose-Driven Founder