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Jaclyn Fu, cofounder of Pepper, shares the moment that changed everything: launching a bra company for small-chested women from her home office in Denver. In this episode, we walk through her accidental 13-day Kickstarter campaign, building with conviction, fundraising without VC, and scaling a global brand without ever compromising on her mission. It’s about joy, courage, and believing that you and your work are perfectly enough.

Timestamps:

00:00 — Intro: From Boulder dinner to bra startup

04:10 — April 12, 2017: The launch that changed her life

07:30 — A $10K goal, a wrong campaign setting, and urgency magic

11:20 — How product marketing skills powered the Kickstarter

14:50 — Deep vulnerability plus great storytelling equals community

20:00 — Champagne and steak: Celebrating the first win

24:45 — Why “you knew” matters more than market TAM

28:40 — Lessons from bootstrapping: contractors, clarity, and cash

33:10 — What she’s excited about now: going grassroots again

36:20 — What she’s learned from the women she serves

40:00 — “Perfectly enough”: the power of imperfection

44:00 — Joy is the engine. Conviction is the fuel.