Podcast
CRM Soundbytes
Hosted by Catherine Quiambao · ENGLISH
CRM Soundbytes is a micro-podcast where CRM and retention experts share quick, powerful insights on what actually drives growth. From boosting retention and LTV to using AI in email marketing, each episode delivers practical ideas you can apply right away—in just a few minutes.
I’m your host, Catherine Quiambao. I’ve spent more than 20 years in marketing, starting in brand marketing and communications, and more recently focusing on email marketing, CRM, and customer retention.
I started this podcast because some of the best insights in marketing don’t need a 60-minute interview. Sometimes all you need are a few sharp ideas from people doing great work in the field.
Three questions. One expert. Let’s jump in.
8episodes
Episodes
Newest firstAll episodes
07. Eldar Galiev: The Loyalty Loop That Turns Customers into Raving Fans
May 600:03:08Tap to summarizeLoyalty isn't built with discounts, it's built with the right incentives, the right timing, and a strategy that actually treats customers differently.In this episode of CRM Soundbytes, Cath Quiambao sits down with Eldar Galiev, Founder & CEO of Growave, a platform that's helped over 14,000 Shopify merchants turn customer loyalty into real revenue, to break down what actually keeps customers coming back.Three practical insights you'll take away:Why generic discounts don't build loyalty and what a proper loyalty loop actually looks likeHow to nail post-purchase: the timing, flows, and personalized follow-ups that drive repeat behaviorHow AI helps Eldar move faster and get sharper—without taking the strategy out of his handsBecause in retention—and in business—the brands that move win. The ones that wait and overthink? They never find out.If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.Thanks for listening, and I’ll see you in the next Soundbyte!
Transcribe →06. Georgie Carter: The First 14 Days Determines Your Retention Success
Apr 3000:03:11Tap to summarizeMost brands are over-complicating retention and under-investing in the moments that actually matter. In this CRM Soundbyte, Georgie Carter, the founder of PEPPED, a lifecycle marketing agency for DTC health and wellness brands, breaks down the three moves she makes first when a client needs to boost retention and LTV fast.Why the first 7–14 days after purchase are where retention is won or lost—and what most brands get wrongHow to make your flows actually work (not just exist) so they drive revenue in the background without constant campaign pushingWhere AI fits into a real CRM workflow and how she uses it to sharpen, not replace, her strategic thinkingPlus, Georgie shares a powerful reminder: stop chasing tactics and start understanding why customers buy, why they don't come back, and what makes them trust a brand.If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.Thanks for listening, and I’ll see you in the next Soundbyte!
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