Podcast
CRO Insights: How CROs win
Hosted by The Alliance · EN
CRO Insights is the podcast that uncovers the key markers of successful revenue leadership.
Each episode, host Warren Zenna (Founder of the CRO Collective) and his guest will explore the Chief Revenue Officer career path, major challenges facing CROs today, and strategies to build aligned revenue engines that scale your organization.
This podcast is a collaboration between Revenue Operations Alliance and the CRO Collective.
4episodes
Episodes
Newest firstAll episodes
The data-backed tactic for saving the 50% of deals lost to "No Decision", with Curtis Schroeder
Nov 300:56:08Tap to summarizeIn an era where 40-60% of deals are lost to “no decision”, sales leaders can no longer rely on intuition alone. Dr. Curtis Schroeder, who bridges the worlds of academic research and commercial operations, joins the podcast to share data-backed strategies for winning in complex environments.In this episode, you’ll discover:• The “Executive Officer Mentality” proven in a 1600-deal study to reverse buying complexity and “win far more often”.• Why you can't just “train your way out of a broken environment” and must instead fix the "system design".• How the modern CRO must evolve from a "master forecaster to master orchestrator".
Transcribe →The limitations of OKRs and the power of mindset, with Nick Buxton
Jun 13, 202500:47:11Tap to summarizeOn this episode of CRO Insights, host Warren Zenna sits down with Nick Buxton, Founder at Committed to Growth. They discuss how to the limitations of OKRs, why mindset is a key trait to business success, and why businesses are being forced to make smarter investments.
Transcribe →Why CROs need complexity to maximize impact, with Joshua Trott
Jun 13, 202500:44:14Tap to summarizeOn this episode of CRO Insights, host Warren Zenna sits down with Joshua Trott, CRO at Patch.io, and former CRO at Workrise. They discuss how to why the CRO role needs a certain level of organizational complexity, how to approach interviewing for a CRO role, using data, and more.
Transcribe →Defining the Chief Revenue Officer role, with Nicholas Ghitti
Jun 13, 202500:38:07Tap to summarizeOn this episode of CRO Insights, host Warren Zenna sits down with Nicholas Ghitti, Chief Revenue Officer at Native Teams. They discuss how to define the Chief Revenue Officer role, the importance of a sales background for CROs, aligning with other senior leaders, and more.
Transcribe →