Elie Steinbock is the founder of ShareMint and the creator of ERC721R, the refundable NFT standard. This allows consumers to purchase NFTs and receive a refund if they are not satisfied with their purchase and could be game-changer in the Web3 space, as it provides a layer of consumer protection that was previously lacking. Recorded on March 29, 2023 for Crypto Packaged Goods Genius Call series.