Joe O'Rourke co-founded Forum3 and the dGen Network, leveraging his sales and marketing background to breathe fresh life into customer engagement channels. His biggest project to date, the Starbucks Web3 loyalty program, is testimony to his innovative thinking. Joe's passion for community building and digital ownership provides a fresh perspective on reimagining customer loyalty. Recorded on June 7, 2023 for Crypto Packaged Goods Genius Call series.