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If job costing only tells you what went wrong after a project is complete, it isn't protecting your margins; it's just record keeping.

In this episode of Cultivating Business Growth, Megan Spicer is joined by construction industry expert Katina Peters of Willow Virtual CFO to break down how construction job costing should function as a real-time leadership system, not post-mortem accounting.

They discuss why lack of job visibility shows up as profit problems, where job costing typically breaks down, and the job costing best practices contractors can use to protect margins while a job is still running, not after it's too late.

If you're tired of surprise overruns, delayed billing, and jobs that look profitable on paper but not in reality, this episode will help you rethink how job costing supports profitability, cash flow, and smarter decision-making.

👉 Learn more or book a conversation at willowcfo.com/contact