Adding a second location is often treated like a milestone, but it's one of the fastest ways to put pressure on a healthy business if it's done too soon.

In this episode of Cultivating Business Growth, Megan Spicer is joined by Willow Virtual CFO partner Katina Peters to break down a practical expansion framework designed to help business owners decide when growth makes sense, and when it doesn't.

We introduce the Second Location Scorecard, built around three critical areas every owner should evaluate before signing a lease or hiring a team:

Demand: Is your growth repeatable and sustainable, or is it temporary pressure?
Cash: Can your cash flow absorb fixed costs, upfront expenses, and a slower-than-expected ramp?
Capacity: Do your systems and team support growth without burning out the owner or leadership team?

You'll learn why expansion should be treated as a strategy, not a reward, how to spot red flags before they become expensive mistakes, and what to fix first if the answer is "not yet."

If you're feeling busy, maxed out, or considering opening a second location, this episode will help you make the decision with clarity instead of pressure.

👉 Learn more or book a strategy call at willowcfo.com/contact

179 - Should You Add a Location The Expansion Scorecard