"Here's the trick I've learned. Ask a question and listen to the answer." - Bill Reed Bill Reed has an impressive resume filled with leadership roles across companies such as Intuit and Northwestern Mutual in the financial arena and Sweet Fish Media, helping B2B marketers produce personality-led content. Currently, he is assisting Dwellspring to capitalize on the success of the 12-hour Sound Machine Podcast, with over 1.3M unique listeners per week, to help worldwide listeners get better rest. A consistent theme throughout his career is dedicating himself to serving others by intentionally nurturing relationships through creative and engaging methods. The discussion delves into how questions have shaped Bill’s parenting, leadership, and mentoring approach, emphasizing the importance of curiosity and intentional relationship-building. We also explore the impact of effective questioning in meetings and mentoring relationships, focusing on Bill's current endeavors and insights into...